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Online Marketing & Internet Advertising Blog | SearcherMagnet

2
Sep

How Do I Send Out A Compelling Email To My Database?

 

I’m Aaron Opfell founder and owner of Searchermagnet a boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. You have a question? Send to question@searchermag.net, and I will answer it for you. Today’s question comes to us via Joshua. Joshua asks, how do I send out a compelling email to my database. Great question Joshua. Also, this is one of the most targeted and lowest cost, lowest risk strategy that you can possible do. Unless, unless you’re more than a second. So, how do I do that? So you need two things. You need three things. You need a, you need a list. You need a message or an offer. And you need a program to deliver them. Right. So program is easiest. You know you just sign up for Mailchimp, Aweber. Dozens of them out there. There is numerous shells in the seashore. Sign up for one. Mailchimp is free the one we like. And then you need to come up with some kind of an offer. An offer is you know, in direct response, is this, or that. I will give you X or Y. It’s not here is my service or here’s a bunch of crap about my service. It’s an offer more of like, hey you know give us a call today for a free needs assessment. And you know benefits consulting. It may be haste down to you know I will give you a Starbucks gift card. Or in the case of a product, it might be like, hey fill out the survey about questions and I will give you a $30 gift card. So, it’s a this for that. Give me this response in exchange you get that. Simple enough right, but critically, tragically one of the most underused, misunderstood method of aspects of marketing out there. So, you’re now, you got your offer, you’ve got your program. Now your list. It might seem silly but check your email program right. Are your email program follow the list of all the emails you ever sent to. Check your lead catcher. Check your database, your invoicing software. All these emails I’m not gonna tell you how to save them that’s a topic for another video. Of if you wanted me to answer that. Email it to me. But you take this list I already come, stack into the program. Send that list out. Bam! You’re phone is gonna be ringing. And you are going to be making some money because mailing your database is the by far the cheapest and most effective thing that you can do. Very very smart strategy. Get one out today. You only send out one newsletter per month and you might already have missed the opportunity. So that’s how to send out compelling email into my database and kinda why. So, thanks for watching and see you again.

2
Sep

What Budget Should I Allocate For SEO?

 

I’m Aaron Opfell founder and owner of Searchermagnet a boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. You have a question? Email to question@searchermag.net, and I will answer it for you. Today’s question comes to us via anonymous. Anonymous asks, what budget should I allocate for seo. Great question. So I have a question for you. How do you measure the ROI in marketing? I can’t answer the budget without you answering that. You might have a you know a branding type of measurement system where you are measuring reach and frequency mindshare. Share of weights right. Or you might have a direct response type of methodology. This is what we specialize in searchermagnet right. You know we are measuring phone calls, leads or sales. Regardless of what methodology you used, right, one of those in a second, you know its how that, its calculating even linking that to SEO metrixes is as pretty difficult right. You know SEO is that thing. It’s a weird thing that kinda touches all aspects of business right. And you know it influences or overlaps with many different channels. And not all that, it can also act as a primary action in the business is to influence or power sales. It’s often times, not the last thing that lead you to a sale or KPI and not the first thing but somewhere in the middle, an assisted or persisted purchase. Think about it. Right. You’re researching something right. If it is any sort of a product or service that requires any sort of research. Or you are making your client to buy. You have a buying decision. What are you gonna do? You gonna research it right? And where are you gonna research it? If you are under the age of 50? It’s gonna be Google right. If you are old age or 50, you are shouting it in your phone. Sire, what is yeah right. And where is that gonna lead you? In other purchase. So, you think about it, you think about search engines being a stage right. A set of you know, a set of vertical channel. Radio or television right. And more of like a stage in a phone then you can see it’s really tricky to qualify and say, what is the result of an SEO campaign. It’s not saying it can’t be done but I can’t answer the question unless you know exactly how to calculate ROI. I guess someone asking about how to quantify ROI, or a brand or a direct response channel, I will answer it. Till then, there’s your answer to what budget should I allocate for SEO. Thanks for your time and I’ll see you again.

1
Sep

Should I hire An SEO Firm, Learn To Do The Work Myself, Or Put Together An In-house Team To Handle It?

 

I’m Aaron Opfell founder and owner of Searchermagnet a boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. You have a question? Email to question@searchermag.net, we’ll answer it. Today’s question comes to us via anonymous. Anonymous asks, should I hire an seo firm, learn to do the work myself or put together an in-house team. Wow. What a deuce anonymous this is really a three part question. I wanted to split this into a three different videos. So you know honestly, you should hire an SEO firm. You should hire Searchermagnet. You should hire Aaron Opfell. Hire him to do your SEO work. Just kidding. You know so honestly you gonna pay there, you gonna try to do yourself and presumably save money or put together an in-house team. Really bunch in your butt okay. I’m gonna get right down to it say, what is your budget? If you are, have given a budget of more than $1500 a month to spend in this activity. Hire a firm. You know, in 99% of cases okay, hire a firm or at the very least put together an RFP that you know, articulate on what you want done. If you can do that, you may, if you could actually craft an RFP that describes what SEO working can be done in your website, you might actually be able to do that. But you have the confidence of doing it’s going to be like an economic decision right. Everybody is like in the market to buy time right. If you came to me and said Aaron, if you pay me hundred dollars, then we won’t have to post your video in YouTube today, I’d say cool. Cause I can’t call myself and my time all day long right if I have to get more time out of it. So, if you are really well educated in how to craft an RFP, how to describe an SEO in high budget, then it may actually make to you to hire an agency. It really depends on the nature of the work right. If you’re RFP finds out that you know the work if technical, you don’t have a lot of programming capacity, then hiring a firm could make sense. Or if you happen to have a developer laying around with nothing to do and handle to him, maybe that is great. So just an example of that, if you have a $1500 right, we have a bracket. So, $1500 can be a toss up, really depends situation by situation whether you are in-house or outsource right. You know what pieces of job, that the upper level. The lower level, if you have $500 a month to spend on SEO, I’m gonna give you a very surprising advice. Don’t buy SEO. Let me repeat that. If you have under $500 amount budget, you are not hiring anybody. The average SEO professionals yearly salary is $60,000 okay. Anyone in the country. Agency, contractor is about a thousand, there is no way you can hire or contract out for SEO. The only really option you have in this point is doing it yourself. And so because presumably, your time is worth you know. Your time is less valuable, than the money the cash to secure one of this options right. And let me in it in a way that it is not uncommon for founders to earn to do thing themselves, build the business and then move into other things. So don’t feel like less or feel like that’s all weird. If that’s appropriate for your business,  if you know, certain SEO consultants, we contract out for SEO to work for an hour. So if your time is worth you know anything close less than that, then you should be doing the SEO yourself. And I would say that if you are in the business that depends on the internet, that’s your livelihood, you should be learning SEO anyway. So I hope that, kinda clarifies. If you have a net like I would say about $500 to $1500 then you know maybe if you have found a broad skillset that has some SEO background. But you know basically, the bottomline here really just depends on exactly what work is required for your SEO to be brought up to code and then dominate your market. So without knowing your specific situation it’s hard to advice but here are three level that can help you, guide you to the situation. Hope that helps, and that is the answer to should I hire someone, do the work myself or put together a team. Thank you.

1
Sep

What Is A Google AdWords Consultant? How Can It Benefit Me?

 

Hi, I’m Aaron Opfell founder and owner of Searchermagnet. And if you are on this page, you are wondering, what is the value of a Google Adwords consultant, and how can it benefit me? Well, a Google Adwords consultant is one of the three things. So first of all, they’re certified. Secondly, they have general or topical experience and thirdly, they have specific experience. So, one of that a second. The certification if two fold. One, they should be individually qualified. They should have a split badge or they should have a record on Google Partner page saying that they are qualified in Adwords. What is that mean? It means they have some making relationship with Google minimum level the client they served so on and so forth. Next is that this person should work for a Google certified agency. So you have the individual level and company level. Company should be a Google partner right. It is where the individual is an Adwords qualified. The parent company is a Google Partner company. So, these two certifications together should be the first gauge of your Adwords consultant. Secondly, they should have general experience in search marketing. To say that they should understand the general process of you know writing an Adwords as copyrighting, placement, targeting, profiling, as well as some basic like ability to measure impact, to report on it. You know the ability to kinda put a full campaign together. Most people realized that, search advertising is just the same as any other form of advertising. So amount of prep is to be put like into television, radio or classified advertisement as you would have advertisement in search engine. So in a consultantship is the whole understanding of these things. True thing is, they can have a specific experience relatable to a business. For example running shoes, they should have done some related site, like a pair of some related type of shoe, hiking boots or something. If you have to make lead generation, mortgage, you should definitely some experience doing mortgage. You know things of that nature. So they gonna have specific ability to work with clients who are either like you or similar to you. Whether they’re just not gonna be able to drive measurable business results. Think of finding as you, or offering, finding the Adwords consulting offer that we provide is not only reasonably affordable but also holistically appropriate for your needs. Customized to your unique situation. So thank for watching this video. I hope you appreciate the content and if you have any questions about Adwords consulting or how Google Adwords consulting impact your business, send them to question@seachermag.net. Thanks very much.

28
Aug

How Do I Find The Total Reach Of My AdWords Campaign For Last Month?

 

I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m  on the internet answering your questions about internet marketing. Do you have a question? Email to question@searchermag.net and I will answer it. Today’s question comes to us from Holly. Holly asks, how do I find the total reach of my AdWords campaign for last month? Okay Holly, So by reach, that’s an old school marketing term define as reaches, putting your hands around something. You asks, Adwords type of advertising. What reaches have impact was that have. So in adwords that is a, that is called an impression. Impressions. Everytime someone see or is exposed to an ad in Google search that is one impression. So the total amount of impression, the total amount of people exposed to the ad, is the reach. So if you are in Adwords, how do you find this is you go to the upper right hand corner, there is a drop down, you wanted to set-up the date range, they have the drop down for last month. Or you gonna do the first and end of the month. Click go and when the default comes to the impressions, very bottom line you’ll see the total amount of impressions. That’s the total amount of people that where reached by your adwords campaign in the last month. Add those campaigns together, it’s total reach. There you go holly. That’s how you find the total reach of your Adwords campaign. Thanks and see you next time.

28
Aug

Can’t You Track Web Hits By The Domain Name?

 

Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m  on the internet answering your questions about internet marketing. Do you have a question? Email to question@searchermag.net and I will answer it unless I have answered it already. Today’s question comes to us from Allan. Allan asks, can’t you track web hits by the domain name? Allan, great question. So you probably saying as suppose to other stack programs like a Hitstat or Google Analytics or you know Omnisure, these analytics programs, can we just track the hits by the domain name. Actually you can. Actually what is a hit. So hit literally is but one person hitting your website. That’s a hit. They can hit it ten times or once but there is no haves in hitting them or not. So in that sense of web analytics, a hit, tracking hits, you know that can absolutely be tracked by the domain name.  So you don’t have access to analytics. You don’t have pack any insight. Maybe a business owner casually wanting to know how many hits you get right on your website. That’s interesting on any website. Would you agree? So you know when it comes to tracking hits how can you do that and what. So you’re gonna go to a program called Alexa.com. ALEXA.COM. A web information company it’s got a directory style thing you can track the hits. You know there is a lot of other company out there that compete. Some other one’s have this type of data. So, this is available through the you know, the architecture of the internet. Right. Fully available data. You know basically you know from the pipes. The owner of the pipes can understand this stuff. Right. Not very detail. You know you’ll see like. Okay, this looks like a x amount of hits. You see this is very prone in accuracy  but you know, you can definitely track hits. What I would add this is like, hits are not gonna give you, they’re so removed from the actual cape yards of performance metrics. It’s ridiculous. Right. You can’t track visitors no matter how long were there or where they came from. And you can’t track conversions. You have no idea what the hit is actually translating. You know the hit become a visitor, become a sale, you have no idea. So you can track via domain name, via companies like Alexa, but in exchange you lose the power of the information of more sophisticated analytics. There is your question. Thanks and see you next time.

27
Aug

What’s The Best Ad Campaign On Facebook To Drive Signups For My Event?

 

Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m  on the internet answering your questions about internet marketing. Do you have a question? Email to question@searchermag.net and I will answer it. Today’s question comes to us from John P. John P. asks, what is the best ad campaign to drive signups for my event on Facebook? Wow John. That is a very very good question. So, you know John is asking here is I got an event on Facebook, how do I drive signups into that event. You know he did not specify if it is a digital event. Is it in person, maybe coffee, luncheon or a book signing who knows. But you got an event forming out on Facebook, how do I convert. What is the best type of ad that I can run for that type of conversion. Okay. So, when I say best, I usually interpret as highest or why. What is the most defective spend that I can mark. Well, bar none, the people that you have the most influence over are the people, your friends and family and the closest in your power base right. So that’s the type of campaign, I would recommend running on Facebook. You gonna go to the editor, you gonna do a sponsored post I would probably recommend and you will gonna change the target into fans of your page or view and their friends and you gonna load it up on that. As your target you don’t want to start targeting weird interests groups or even. You wanna reload it out geographics it’s a local event where the event has an address. You honestly don’t wanna go outside that travel radius  it’s probably gonna be you know 30 miles from most events. So, I was limited target to that but so like geo and another bigger overlay is friends of friends. Friends of friends of friends. Then the system is targeting groups, you’re gonna have goal. That’s a goldmine. There is no better campaign response that your friends and their friends. Hands down, spend all your money on that and try everything.

27
Aug

What Are The Pros And Cons Of Using A Slider On My Website?

 

Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m  on the internet answering your questions about internet marketing. Do you have a question? Email to question@searchermag.net and I will answer it if I haven’t answered it already. Today’s question comes to us from Jared. Jared asks, what are the pros and cons of using a slider on my website? Great question Jared, glad you ask. Yes, when designing a website, a much debated feature is the slider. We all know the slider. It’s a big graphical piece of image art that kinda flix right or maybe a time delay or some text. Something like that. Basically it’s a slider that literally slides. Pros and cons okay. So, pro, great visual story telling. Great showcase you know products. Great for fashion. Food. You know anything with product photography is a factor. You know it’s great to get it cross aspects of highly visual thing. That’s right. If products and services is visual in nature. Maybe photography or you know car detailing. It’s great way to communicate to the end user. If the product is not really visual, then this is where you ran in the cons. People consider it as kind of advertising or sort or salesy. They are difficult to maintain. They are kinda typical hard or rough to put together in a slide. And they are absolutely awful for intangible products or services right. So you know we are talking like financial services, mortgages, real estate. You know very difficult to convey those services in a slider. And those are basically the pros and cons of using a slider in your website. Thanks and see you next time.

26
Aug

Why Did My AdWords Campaign Go Over It’s Daily Budget?

 

Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m  on the internet answering your questions about internet marketing. Do you have a question? Email to question@searchermag.net and I will answer it for you if I haven’t answered it already. Today’s question comes to us via Google Partners Exam. Google Partners Exam asks, why did my AdWords campaign go over it’s daily budget? Great question. One hundred times, hundred different forms. It’s a surprise, we thought we made a deal with Google to spend only spend this amount per day goes over why did that happen. You know. So honestly Google is not making a mistake. Or you know, what it really turns out to be is that Google is calculating this budget differently than you. You think, okay 10 dollars a day, that’s exactly what it’s gonna spend. It’s not actually accurate right. So, here’s Google calculates the budget. Google takes your 10 dollar a day budget and multiply it by 30 to get a 300 dollar monthly budget right. So if you spend you know less in one month, right, or one day. Less one day. Let’s say, 5 dollars, 7 dollars one day, Google’s gonna try to bump that up or commonly you wanted to pause on Saturday’s and Sunday’s and you kinda feel like you did not convert very well. Okay when you did that, Google still gonna try to spend 300 bucks per month, you know you are running on 5 days. So it’s gonna actually you know try to spend your weekly budget in those 5 days. All of these is a little bit confusing then all you really need to know is that Google is gonna spend whatever 30 times your daily budget is per month and it’s rarely gonna go more than a couple of cents above that. Maybe a dollar or two but, they’re really gonna convert that daily into monthly and the daily is there for your convenience. So that’s the answer to why your average campaign went over the daily budget. Do you have a question, send the question@searchermag.net. Thanks and see you next time.

26
Aug

Why Should You Link Your AdWords Account to Google Webmaster Tools?

 

Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m  on the internet answering your questions about internet marketing. Do you have a question? Email it to question@searchermag.net and I will answer it. Today’s question comes to us from Google Partners Exam. Google Partners Exam asks, should we link our AdWords account to Google Webmaster tools? Great question. Love these tough questions on the Google Partners Exam. Very sneaky. So this questions has something to do with Adwords and webmaster’s tools. We’re all familiar with Adwords. It’s a great keyword triggering, paid media, top of search engine advertising engine. And you may also be familiar with Google Webmaster’s Tools. The slightly nerdy way for webmasters to understand how a Google perceives a website. Should we link these two together sort of like twix and peanut butter. Right. Twix peanut butter and chocolate. Peanut and chocolate. Should these be the combination of the day. The answer is yes. What Adwords and webmaster tools do together is it allows data sharing to occur. So one of the coolest features this combination affords is the ability to see webmaster’s tools data inside of Adwords. What is that accomplish you may ask. Well, inside of Adwords, we have an understanding of how our ads do in different positions. Sort like converts, what counts type of actions that’s meaningful to you such as conversion. So we overlay this webmaster data over it to the performance of your website in organic results. Right? And we have the sponsored results and the organic results. We mix these two data, we can actually then see how your organic ranking influences your paid ranking. Pretty cool right. So you can kinda actually see those two together. It’s an awesome report. That’s one great example of what is linking those two products could do and that’s why you should link your Adwords and Google webmaster’s tools account. Remember to send me a question. See you next time.