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Online Marketing & Internet Advertising Blog | SearcherMagnet


6 Reasons Your Brand Needs a New Digital Marketing Strategy

As expected, you will need to fine tune your strategy once in awhile to make sure that it is still on par with your business needs. After all, it takes time, effort, experience, and technical acumen to create and implement the digital marketing strategy that effectively promotes your brand online and addresses its main points. […]


The Link Between Poor Web Layout And Low Conversions

This may not be common knowledge but we assure you that it’s true. Web layout does affect conversions. It has a huge impact on website conversion rate optimization. If your direct response website looks outdated, visitors will likely think that your products and services are not at par with modern standards. They will also begin […]


Most Common Software Problems for Modern Companies

With today’s advanced technology, many companies can now accomplish a lot more work than ever before. There are numerous software technologies that enable more productivity and efficiency in business tasks and daily activities. However, many companies neglect the importance of constantly upgrading their software for sustained functionality. Even with regular updates and upgrades of company’s […]


What is AdWords budget/overdelivery?

AdWords consultants know that the world of online advertising is never constant — it is not set in stone. You cannot expect ad auctions, competing advertisers, AdWords budget coverage, and even web queries to remain the same regardless of the efforts exerted by your chosen AdWords team. To keep up with these inevitable changes, Google […]


What is the RIGHT Way to Market Your Online Business?

Finding an effective marketing strategy for an online business is not a hard nut to crack, especially for the tech-savvy entrepreneurs. And even for those not so much in the know, getting a strategy that works for you shouldn’t be hard. Below are some of the proven ways of marketing your online business. 1. Create […]


Congratulations, You Got a Client — Now What?

In the world of search marketing, clients are king. It’s exciting to sign a new client, but if you can’t keep them, profits will stay unstable — which is no way to fund a growing business. To make sure your profits are where they need to be and you don’t lose opportunities, keep these 5 […]


One Man Brand: How Your Brand Will Make or Break Your Company

If you thought branding was a concept that only major corporations had to worry about, you would be wrong. With the internet providing a global stage to even the smallest of entrepreneurial endeavors, no business person can afford to leave his or her brand to chance. A bad or obscure brand will almost certainly leave […]


Great Ways for Personal Sellers to Generate Inbound Leads

Inbound marketing has been one of the most popular ways to generate leads and convert them to customers since the internet revolution. This strategy leverages the use of content on your site to attract potential buyers who are in need of your products to your website. Whether you are a team lead on a fortune […]


Marketing and Recruiting; 5 Reasons Why They Go Together

Recruiting and marketing have a lot in common that most people might think. Marketing, for instance, is intense and needs the marketer to understand the business landscape, develop strategies to pitch to your prospective customer, have a unique value proposition and win the customer’s heart into your products. Recruiting is no different in terms of […]


Heads Up, Local Advertisers: Google Home Service Ads is Rolling Out to More Cities Nationwide

To continue providing useful and strategic online advertising products to local home service service providers, Google has finally rolled out its Home Service Ads to 18 new locations in the last quarter of 2017. Adwords experts and Adwords consultants should be glad to know that the new locations include Boston, MA; Dallas, TX; Detroit, MI; […]