14
Nov

SEO Tactical Tips – #14 – Audit and Next Steps

We hope that you enjoyed our Tactical SEO Tips training series and learned from our short video course. If you reached this video and want to make sure you didn’t miss anything, please take a look at the list below of all the videos. We have linked to them, so if you missed any of them or just want to check one topic out again, please do so.
So what is the next step? Please visit our free SEO Audit tool at the link below and get your website audited instantly for free. If you have already received it, feel free to make any updates to your site and try it again at any time to see your improvements.

 

We know that some of the material may be too time intensive, or it may be outside of your comfort zone. If you want some help or just can’t risk the operation of your website making changes yourself, please give us a call to discuss the many options you have.
We are a full service digital marketing agency and we would love to hear from you. You will be surprised at the many options you have available and just how affordable they can be. Ask yourself if you can afford to leave business on the table. We can assure you there is more sales opportunities available and we can help.

Get your free SEO Audit Instantly Here

Visit: http:SearcherMag.net
Email: [email protected]
Call: (916) 905-7265

Review our entire SEO Tactical Tips Series
1 Page Speed
2 URL
3 Title Tag
4 Description Tag
5 Image Analysis
6 Top Keywords
7 Heading Tags
8 Copy Analysis
9 Code Analysis
10 Social Analysis
11 Mobile Analysis
12 Link Analysis
13 Domain Analysis
14 SEO Audit

11
Nov

SEO Tactical Tips – #13 – Domain Analysis

When it comes to ranking a web page, most people never consider their domain. However, this can play a great complimentary role. Search enginges want to share solid web sites that have been around and will stay around for the duration. With that in mind try to get a URL for any website you are developing as early as possible. Also, register it for multiple years to show you are serious. Finally, use quality hosting so that the IP you are on doesn’t share itself with low quality SPAM websites. As a tactical tip make sure to register the URL with Alexa and also add a favicon to your page. You will be glad you did.

 

Domain Authority is one of the most important factors that goes into determining your Search Engine Optimization rankings. This essentially boils down to how trustworthy a search engine thinks your website or page is. This is based on a large number of factors that can be fairly intuitive, as they apply similarly as they would to a business in real life. If a website has been established for a long time, they’re considered more trustworthy. If they have a lot of positive references (in the case of websites, links), especially if these references are themselves considered trustworthy, the website will be seen in that much more positive of a light.

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Visit: http:SearcherMag.net
Email: [email protected]
Call: (916) 905-7265

Review our entire SEO Tactical Tips Series
1 Page Speed
2 URL
3 Title Tag
4 Description Tag
5 Image Analysis
6 Top Keywords
7 Heading Tags
8 Copy Analysis
9 Code Analysis
10 Social Analysis
11 Mobile Analysis
12 Link Analysis
13 Domain Analysis
14 SEO Audit

8
Nov

SEO Tactical Tips – #12 – Link Analysis

How do websites rank? Well it isn’t exactly a difficult question, but it’s execution requires a concerted effort. Websites rank based on how relevant search engines think they are for a given content. We are discussing all the things you can do to set your site up correctly, but one of the major components is how popular your website is online. That is determined by inbound links. In other words, how many people read your information and then shared it’s content through a link online.

 

Always go back to basics. Consider your users and make your content and messages engaging and worth sharing. Try to do things others don’t and make the experience as easy as possible. This will create a diverse linking profile from your audience and you will be rewarded with positioning and traffic. However, don’t just expect the love, share it too. Create relevant outbound links from your site to others with good info for your users. This shows a good ratio of in and out bound links and helps you position. There are more detailed strategies for this and we recommend you give us a call for a free analysis of ways to improve your ranking.

Get your free SEO Audit Instantly Here

Visit: http:SearcherMag.net
Email: [email protected]
Call: (916) 905-7265

Review our entire SEO Tactical Tips Series
1 Page Speed
2 URL
3 Title Tag
4 Description Tag
5 Image Analysis
6 Top Keywords
7 Heading Tags
8 Copy Analysis
9 Code Analysis
10 Social Analysis
11 Mobile Analysis
12 Link Analysis
13 Domain Analysis
14 SEO Audit

5
Nov

SEO Tactical Tips – #11 – Mobile Analysis

Let’s face it, we have become a mobile world. Almost everyone you know has a smart phone and that isn’t going to change. Gone are the days when having a standard static website is good enough. If you don’t have a responsive mobile compatible website, you are not going to thrive. Make sure users aren’t having to pinch and zoom and having trouble navigating your site. On top of that make sure to have a mobile sitemap and show users on your web page that you have android or apple options if you do. These adjustments go a long way. Now your web page is just a pocket away from your next mobile user.

 

Mobile analysis is becoming more and more crucial to any Search Engine Optimization strategy. The reality of smart phones and tablets as a huge percentage of internet users is here to stay, and websites must adjust to keep up. It’s no longer sufficient to just have a quick mobile version of the site slapped together, you need to make it a priority that your website be an engaging user experience across all platforms and devices. This is mostly key to your human users, but if your site is having problems on mobiel devices, you can be sure that spiders aregoing to be slapping you with penalties quick.

Get your free SEO Audit Instantly Here

Visit: http:SearcherMag.net
Email: [email protected]
Call: (916) 905-7265

Review our entire SEO Tactical Tips Series
1 Page Speed
2 URL
3 Title Tag
4 Description Tag
5 Image Analysis
6 Top Keywords
7 Heading Tags
8 Copy Analysis
9 Code Analysis
10 Social Analysis
11 Mobile Analysis
12 Link Analysis
13 Domain Analysis
14 SEO Audit

2
Nov

SEO Tactical Tips – #10 – Social Analysis

We live in a social world and if you don’t create a robust social media presence, you will be lost in the crowd. It is more important than ever that you make sure you have a Twitter, Facebook, Google + and Youtube page. Of course there are others, and they can be very effective as well. Know your audience and add the most aligned outlets. In addition, create content and promote it through these outlets to achieve engagement that helps your brand. Encourage use and interaction so that you become more relevant and receive more sharing. This promotion can be highly effective and helps you rank higher online and in more places.

 

When trying to program search engine spiders to be good at emulating human behavior, most companies decide to work smarter, not harder. One of the easiest ways for them to evaluate a website is to take cues from actual humans who already are! This means that social trends can be a huge determining factor in the ranking of your site. If a huge amount of people are liking, sharing, plussing, or otherwise engaging with your content, then a search engine spider is going to assume that content is worthwhile and valuable to readers. Since that spider’s ultimate goal is to determine the most relevant content, having actual humans treating your content as relevant is as good as gold.

Get your free SEO Audit Instantly Here

Visit: http:SearcherMag.net
Email: [email protected]
Call: (916) 905-7265

Review our entire SEO Tactical Tips Series
1 Page Speed
2 URL
3 Title Tag
4 Description Tag
5 Image Analysis
6 Top Keywords
7 Heading Tags
8 Copy Analysis
9 Code Analysis
10 Social Analysis
11 Mobile Analysis
12 Link Analysis
13 Domain Analysis
14 SEO Audit

31
Oct

SEO Tactical Tips – #9 – Code Analysis

With a fast paced world online, coding and standards are changing constantly. However, you can make sure that you use the correct standards by following HTML & W3C standards. These protocols ensure that a consistent web experience can be achieved broadly. Several key factors that have become increasingly important are to make sure you stay away from flash, don’t use inline CSS, and your content to code ratio is low (below 25%). Also try to use schema markups and xml sitemaps for easy web configuration. If you aren’t exactly clear on these stanards, just make sure your web designer is and ask about their proficiency in these areas when engaging on your web project.

 

Code analysis can be one of the most difficult and technical aspects of tackling Search Engine Optimization. The coding is the backbone of your website and serves as the foundation for every other step you take in the development and marketing of your site. A proper coding framework, if done correctly, will be completely invisible to the majority of your users. It’s the kind of thing that most people are used to only seeing when something is going wrong. However, spiders navigate the code of your website as their natural habitat, and they need the code to be as clean, concise, and efficient as possible so that they can do their job easier. The easier you make their job, the more they’re going to like your site, and the higher they’re going to rank it.

You should always work with your development team to ensure that everyone is on the same page from the beginning to the end of your web development, because the most beautiful website in the world can still have its rankings damaged if everything under the hood is a mess.

Get your free SEO Audit Instantly Here

Visit: http:SearcherMag.net
Email: [email protected]
Call: (916) 905-7265

Review our entire SEO Tactical Tips Series
1 Page Speed
2 URL
3 Title Tag
4 Description Tag
5 Image Analysis
6 Top Keywords
7 Heading Tags
8 Copy Analysis
9 Code Analysis
10 Social Analysis
11 Mobile Analysis
12 Link Analysis
13 Domain Analysis
14 SEO Audit

28
Oct

SEO Tactical Tips – #8 – Copy Analysis

We all know that the page copy makes the content for your website. You have ideas to share and make sure you set it up correctly to maximize your results. Consider your page length and the word count to get to your intended outcome. Use your selected keywords to drive homw your point and make sure that they are used enough to establish a topic pattern. Finally, to add style and emphasis use bold and italics where appropriate to create focus. As a professional web designer you will make sure to use those keywords hyperlinked both to internal relevant pages or supporting external pages, which is called Anchor Text. These style considerations will make you stand out and increase your rankings.

 

The copy for your website needs to follow a format that makes sense from a logical standpoint, and is also easy to decipher from the standpoint of a search engine spider. You can do this by maintaining a consistent format throughout your site that is easy to follow, easy to read, and keeps users engaged. Spiders are programmed to determine information in a way as similar to humans as possible, so they also react to bolded and italicized text by treating them as more important than the bits around them. It can be a good way to emphasize keywords and other key points in the middle of a lot of copy.

Following these simple guidelines, you can turn what might otherwise just look like a daunting wall of text into a clean, legible set of information that’s easy to parse.

Get your free SEO Audit Instantly Here

Visit: http:SearcherMag.net
Email: [email protected]
Call: (916) 905-7265

Review our entire SEO Tactical Tips Series
1 Page Speed
2 URL
3 Title Tag
4 Description Tag
5 Image Analysis
6 Top Keywords
7 Heading Tags
8 Copy Analysis
9 Code Analysis
10 Social Analysis
11 Mobile Analysis
12 Link Analysis
13 Domain Analysis
14 SEO Audit

25
Oct

SEO Tactical Tips – #7 – Heading Tags

Heading tags can be missed by even the most advanced web developers. However, in order to be the best in your niche, make sure to set up a logical flow to your pages. Utilizing heading tags like the H1, H2, & H3 provided an easily discernable flow to your website. Similar to bullet list for organizing a topic, it is important to create the main page topic (H1), the supporting paragraphs to develop the ideas (H2), and ancillary topic points (H3) to create flow. Search engines are systematic by nature and humans interact better to structure. Keep this in mind to design an optimal page. As a final tip, remember to keep each section unique. Duplicates could be penalized and are confusing.

 

Heading tags are an important part of SEO. For the sake of a book analogy, the Heading tags are the table of contents for a given web page. Especially for the sake of spiders crawling your site, they are able to determine what priority any given part of the page is supposed to have. Beginning with the most relevant information in the H1 tag, your site should progress through the varying headings in descending order. This can also help the human user experience, as different levels of Heading tag are often used in the design of a website to delineate a variety of font sizes and other factors so that the importance of the information can be inferred from a glance.

Get your free SEO Audit Instantly Here

Visit: http:SearcherMag.net
Email: [email protected]
Call: (916) 905-7265

Review our entire SEO Tactical Tips Series
1 Page Speed
2 URL
3 Title Tag
4 Description Tag
5 Image Analysis
6 Top Keywords
7 Heading Tags
8 Copy Analysis
9 Code Analysis
10 Social Analysis
11 Mobile Analysis
12 Link Analysis
13 Domain Analysis
14 SEO Audit

22
Oct

SEO Tactical Tips – #6 – Top Keywords

Keywords are extremely important when ranking for topics and delivering results important to search users. At their most simplistic form they are relevant words that are often searched for in relation to the topic at hand. There are several tools online that allow you to research and observe trends for the most common. It will be well worth your time to review the results on both the Google and Bing keyword tools. Choose the areas with the most related and trafficked interactions to maximize your web engagement results.

 

The simplest level of Search Engine Optimization is to determine the exact set of keywords that you want your users to be searching for when they find your site. A couple of key words that describe exactly what your site is about and what it is relevant to. When consumers are searching for something on search engines, they are going to type in a set of keywords that they believe describe the exact thing they are looking for. Your job is to determine what words your ideal customer is searching for, and optimize your site around them.

This means that you need to also keep the focus of your site and individual pages narrow and focused. It won’t help you rank for more searches if you try to be too broad or vague, it will simply make it difficult for spiders to determine if your site is relevant for anything. If you find the focus of your site drifting to be too broad, consider making individual pages that are laser focused so that a search engine spider knows that you are the best possible resource for that specific set of keywords.

Get your free SEO Audit Instantly Here

Visit: http:SearcherMag.net
Email: [email protected]
Call: (916) 905-7265

Review our entire SEO Tactical Tips Series
1 Page Speed
2 URL
3 Title Tag
4 Description Tag
5 Image Analysis
6 Top Keywords
7 Heading Tags
8 Copy Analysis
9 Code Analysis
10 Social Analysis
11 Mobile Analysis
12 Link Analysis
13 Domain Analysis
14 SEO Audit

20
Oct

Why Does Your Business Need a Digital Marketing Agency?

Business owners of all sizes are typically hesitant to seek help from digital marketing agencies. Because they think they should be able to do the task themselves, most businesses hesitate paying someone to do their digital marketing. However, a digital marketing agency can be a gargantuan asset to any company of any size. The following information explains some of the benefits of choosing a digital marketing agency. 

Google AdWords Experts  

Digital marketing agencies are experts at managing AdWords campaigns. AdWords is Google’s advertising product that promotes brands through advertisements to consumers who are looking for similar products and services. AdWords, paid search, or pay-per-click advertisements are designed to effectively allow you to reach new customers at the exact moment they are considering making a purchasing decision. In addition to being featured in Google searches, you can also run AdWords on several of Google’s partner sites, such as YouTube. When you do so, you take advantage of the marketing opportunities of highly lucrative videos. Your third-party digital marketing agency will be able to link your Analytics to AdWords to guide you toward the highest ROI and favorable outcome. 

Get the Most Out of Google Partners

Some digital marketing agencies are certified Google Partners, which means they have earned a certification from Google about their AdWords and Google Analytics expertise. As a result of their certification, the agency will be much more effective at analyzing the performance data of the campaign and marketing efforts. Since AdWords is highly accountable and designed to help you increase your ROI, it’s essential your agency knows when and what changes to make to ensure you are getting the best return possible. 

Professional Marketers 

Few companies actually have the staff to dedicate to the tedious process of planning, implementing, and measuring online marketing. In contrast, digital marketing agencies are able to dedicate an entire team of marketing experts who are skilled in the latest and most effective techniques and approaches. As a result, you can use your digital marketing agency as a way to gain a competitive advantage over your competition. 

Understand Your Audience  

One of the most beneficial reasons to use a digital marketing agency are the analytics. These agencies are able to analyze the numbers and provide you with suggestions to bolster your campaign. More importantly, you will be able to better understand your clients and the most effective way to market to them. You will be able to see in black and white which of your strategies are working and the ones that are simply too expensive. In addition to analyzing the data, a digital marketing agency will also interpret the numbers so you will be able to make the most intelligible decision. As a result, you can use the implications to move your company closer to its mission. 

Better Brand Management 

When you use a digital marketing agency, your brand will be able to harness the power of integrated marketing. Integrated marketing is a holistic approach that allows businesses to get the most out of advertising by uniting under a single goal. When a company chooses a multi-marketing approach, each agency tends to work toward a different goal and communication is lost along the way. For example, if you are running a Twitter contest and your audience visits your website to learn more, but there isn’t any mention of the contest on your website. Your audience will be confused and have negative perception of your business. Integrated marketing through a digital agency allows you to more effectively manage your brand and meet the expectations of your audience.