I’m Aaron Opfell founder and owner of Searchermagnet a boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. You have a question? Email to email@example.com, we’ll answer it. Today’s question comes to us via anonymous. Anonymous asks, should I hire an seo firm, learn to do the work myself or put together an in-house team. Wow. What a deuce anonymous this is really a three part question. I wanted to split this into a three different videos. So you know honestly, you should hire an SEO firm. You should hire Searchermagnet. You should hire Aaron Opfell. Hire him to do your SEO work. Just kidding. You know so honestly you gonna pay there, you gonna try to do yourself and presumably save money or put together an in-house team. Really bunch in your butt okay. I’m gonna get right down to it say, what is your budget? If you are, have given a budget of more than $1500 a month to spend in this activity. Hire a firm. You know, in 99% of cases okay, hire a firm or at the very least put together an RFP that you know, articulate on what you want done. If you can do that, you may, if you could actually craft an RFP that describes what SEO working can be done in your website, you might actually be able to do that. But you have the confidence of doing it’s going to be like an economic decision right. Everybody is like in the market to buy time right. If you came to me and said Aaron, if you pay me hundred dollars, then we won’t have to post your video in YouTube today, I’d say cool. Cause I can’t call myself and my time all day long right if I have to get more time out of it. So, if you are really well educated in how to craft an RFP, how to describe an SEO in high budget, then it may actually make to you to hire an agency. It really depends on the nature of the work right. If you’re RFP finds out that you know the work if technical, you don’t have a lot of programming capacity, then hiring a firm could make sense. Or if you happen to have a developer laying around with nothing to do and handle to him, maybe that is great. So just an example of that, if you have a $1500 right, we have a bracket. So, $1500 can be a toss up, really depends situation by situation whether you are in-house or outsource right. You know what pieces of job, that the upper level. The lower level, if you have $500 a month to spend on SEO, I’m gonna give you a very surprising advice. Don’t buy SEO. Let me repeat that. If you have under $500 amount budget, you are not hiring anybody. The average SEO professionals yearly salary is $60,000 okay. Anyone in the country. Agency, contractor is about a thousand, there is no way you can hire or contract out for SEO. The only really option you have in this point is doing it yourself. And so because presumably, your time is worth you know. Your time is less valuable, than the money the cash to secure one of this options right. And let me in it in a way that it is not uncommon for founders to earn to do thing themselves, build the business and then move into other things. So don’t feel like less or feel like that’s all weird. If that’s appropriate for your business, if you know, certain SEO consultants, we contract out for SEO to work for an hour. So if your time is worth you know anything close less than that, then you should be doing the SEO yourself. And I would say that if you are in the business that depends on the internet, that’s your livelihood, you should be learning SEO anyway. So I hope that, kinda clarifies. If you have a net like I would say about $500 to $1500 then you know maybe if you have found a broad skillset that has some SEO background. But you know basically, the bottomline here really just depends on exactly what work is required for your SEO to be brought up to code and then dominate your market. So without knowing your specific situation it’s hard to advice but here are three level that can help you, guide you to the situation. Hope that helps, and that is the answer to should I hire someone, do the work myself or put together a team. Thank you.
Hi, I’m Aaron Opfell founder and owner of Searchermagnet. And if you are on this page, you are wondering, what is the value of a Google Adwords consultant, and how can it benefit me? Well, a Google Adwords consultant is one of the three things. So first of all, they’re certified. Secondly, they have general or topical experience and thirdly, they have specific experience. So, one of that a second. The certification if two fold. One, they should be individually qualified. They should have a split badge or they should have a record on Google Partner page saying that they are qualified in Adwords. What is that mean? It means they have some making relationship with Google minimum level the client they served so on and so forth. Next is that this person should work for a Google certified agency. So you have the individual level and company level. Company should be a Google partner right. It is where the individual is an Adwords qualified. The parent company is a Google Partner company. So, these two certifications together should be the first gauge of your Adwords consultant. Secondly, they should have general experience in search marketing. To say that they should understand the general process of you know writing an Adwords as copyrighting, placement, targeting, profiling, as well as some basic like ability to measure impact, to report on it. You know the ability to kinda put a full campaign together. Most people realized that, search advertising is just the same as any other form of advertising. So amount of prep is to be put like into television, radio or classified advertisement as you would have advertisement in search engine. So in a consultantship is the whole understanding of these things. True thing is, they can have a specific experience relatable to a business. For example running shoes, they should have done some related site, like a pair of some related type of shoe, hiking boots or something. If you have to make lead generation, mortgage, you should definitely some experience doing mortgage. You know things of that nature. So they gonna have specific ability to work with clients who are either like you or similar to you. Whether they’re just not gonna be able to drive measurable business results. Think of finding as you, or offering, finding the Adwords consulting offer that we provide is not only reasonably affordable but also holistically appropriate for your needs. Customized to your unique situation. So thank for watching this video. I hope you appreciate the content and if you have any questions about Adwords consulting or how Google Adwords consulting impact your business, send them to firstname.lastname@example.org. Thanks very much.
I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. Do you have a question? Email to email@example.com and I will answer it. Today’s question comes to us from Holly. Holly asks, how do I find the total reach of my AdWords campaign for last month? Okay Holly, So by reach, that’s an old school marketing term define as reaches, putting your hands around something. You asks, Adwords type of advertising. What reaches have impact was that have. So in adwords that is a, that is called an impression. Impressions. Everytime someone see or is exposed to an ad in Google search that is one impression. So the total amount of impression, the total amount of people exposed to the ad, is the reach. So if you are in Adwords, how do you find this is you go to the upper right hand corner, there is a drop down, you wanted to set-up the date range, they have the drop down for last month. Or you gonna do the first and end of the month. Click go and when the default comes to the impressions, very bottom line you’ll see the total amount of impressions. That’s the total amount of people that where reached by your adwords campaign in the last month. Add those campaigns together, it’s total reach. There you go holly. That’s how you find the total reach of your Adwords campaign. Thanks and see you next time.
Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. Do you have a question? Email to firstname.lastname@example.org and I will answer it unless I have answered it already. Today’s question comes to us from Allan. Allan asks, can’t you track web hits by the domain name? Allan, great question. So you probably saying as suppose to other stack programs like a Hitstat or Google Analytics or you know Omnisure, these analytics programs, can we just track the hits by the domain name. Actually you can. Actually what is a hit. So hit literally is but one person hitting your website. That’s a hit. They can hit it ten times or once but there is no haves in hitting them or not. So in that sense of web analytics, a hit, tracking hits, you know that can absolutely be tracked by the domain name. So you don’t have access to analytics. You don’t have pack any insight. Maybe a business owner casually wanting to know how many hits you get right on your website. That’s interesting on any website. Would you agree? So you know when it comes to tracking hits how can you do that and what. So you’re gonna go to a program called Alexa.com. ALEXA.COM. A web information company it’s got a directory style thing you can track the hits. You know there is a lot of other company out there that compete. Some other one’s have this type of data. So, this is available through the you know, the architecture of the internet. Right. Fully available data. You know basically you know from the pipes. The owner of the pipes can understand this stuff. Right. Not very detail. You know you’ll see like. Okay, this looks like a x amount of hits. You see this is very prone in accuracy but you know, you can definitely track hits. What I would add this is like, hits are not gonna give you, they’re so removed from the actual cape yards of performance metrics. It’s ridiculous. Right. You can’t track visitors no matter how long were there or where they came from. And you can’t track conversions. You have no idea what the hit is actually translating. You know the hit become a visitor, become a sale, you have no idea. So you can track via domain name, via companies like Alexa, but in exchange you lose the power of the information of more sophisticated analytics. There is your question. Thanks and see you next time.
Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. Do you have a question? Email to email@example.com and I will answer it. Today’s question comes to us from John P. John P. asks, what is the best ad campaign to drive signups for my event on Facebook? Wow John. That is a very very good question. So, you know John is asking here is I got an event on Facebook, how do I drive signups into that event. You know he did not specify if it is a digital event. Is it in person, maybe coffee, luncheon or a book signing who knows. But you got an event forming out on Facebook, how do I convert. What is the best type of ad that I can run for that type of conversion. Okay. So, when I say best, I usually interpret as highest or why. What is the most defective spend that I can mark. Well, bar none, the people that you have the most influence over are the people, your friends and family and the closest in your power base right. So that’s the type of campaign, I would recommend running on Facebook. You gonna go to the editor, you gonna do a sponsored post I would probably recommend and you will gonna change the target into fans of your page or view and their friends and you gonna load it up on that. As your target you don’t want to start targeting weird interests groups or even. You wanna reload it out geographics it’s a local event where the event has an address. You honestly don’t wanna go outside that travel radius it’s probably gonna be you know 30 miles from most events. So, I was limited target to that but so like geo and another bigger overlay is friends of friends. Friends of friends of friends. Then the system is targeting groups, you’re gonna have goal. That’s a goldmine. There is no better campaign response that your friends and their friends. Hands down, spend all your money on that and try everything.
Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. Do you have a question? Email to firstname.lastname@example.org and I will answer it if I haven’t answered it already. Today’s question comes to us from Jared. Jared asks, what are the pros and cons of using a slider on my website? Great question Jared, glad you ask. Yes, when designing a website, a much debated feature is the slider. We all know the slider. It’s a big graphical piece of image art that kinda flix right or maybe a time delay or some text. Something like that. Basically it’s a slider that literally slides. Pros and cons okay. So, pro, great visual story telling. Great showcase you know products. Great for fashion. Food. You know anything with product photography is a factor. You know it’s great to get it cross aspects of highly visual thing. That’s right. If products and services is visual in nature. Maybe photography or you know car detailing. It’s great way to communicate to the end user. If the product is not really visual, then this is where you ran in the cons. People consider it as kind of advertising or sort or salesy. They are difficult to maintain. They are kinda typical hard or rough to put together in a slide. And they are absolutely awful for intangible products or services right. So you know we are talking like financial services, mortgages, real estate. You know very difficult to convey those services in a slider. And those are basically the pros and cons of using a slider in your website. Thanks and see you next time.
Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. Do you have a question? Email to email@example.com and I will answer it for you if I haven’t answered it already. Today’s question comes to us via Google Partners Exam. Google Partners Exam asks, why did my AdWords campaign go over it’s daily budget? Great question. One hundred times, hundred different forms. It’s a surprise, we thought we made a deal with Google to spend only spend this amount per day goes over why did that happen. You know. So honestly Google is not making a mistake. Or you know, what it really turns out to be is that Google is calculating this budget differently than you. You think, okay 10 dollars a day, that’s exactly what it’s gonna spend. It’s not actually accurate right. So, here’s Google calculates the budget. Google takes your 10 dollar a day budget and multiply it by 30 to get a 300 dollar monthly budget right. So if you spend you know less in one month, right, or one day. Less one day. Let’s say, 5 dollars, 7 dollars one day, Google’s gonna try to bump that up or commonly you wanted to pause on Saturday’s and Sunday’s and you kinda feel like you did not convert very well. Okay when you did that, Google still gonna try to spend 300 bucks per month, you know you are running on 5 days. So it’s gonna actually you know try to spend your weekly budget in those 5 days. All of these is a little bit confusing then all you really need to know is that Google is gonna spend whatever 30 times your daily budget is per month and it’s rarely gonna go more than a couple of cents above that. Maybe a dollar or two but, they’re really gonna convert that daily into monthly and the daily is there for your convenience. So that’s the answer to why your average campaign went over the daily budget. Do you have a question, send the firstname.lastname@example.org. Thanks and see you next time.
Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. Do you have a question? Email it to email@example.com and I will answer it. Today’s question comes to us from Google Partners Exam. Google Partners Exam asks, should we link our AdWords account to Google Webmaster tools? Great question. Love these tough questions on the Google Partners Exam. Very sneaky. So this questions has something to do with Adwords and webmaster’s tools. We’re all familiar with Adwords. It’s a great keyword triggering, paid media, top of search engine advertising engine. And you may also be familiar with Google Webmaster’s Tools. The slightly nerdy way for webmasters to understand how a Google perceives a website. Should we link these two together sort of like twix and peanut butter. Right. Twix peanut butter and chocolate. Peanut and chocolate. Should these be the combination of the day. The answer is yes. What Adwords and webmaster tools do together is it allows data sharing to occur. So one of the coolest features this combination affords is the ability to see webmaster’s tools data inside of Adwords. What is that accomplish you may ask. Well, inside of Adwords, we have an understanding of how our ads do in different positions. Sort like converts, what counts type of actions that’s meaningful to you such as conversion. So we overlay this webmaster data over it to the performance of your website in organic results. Right? And we have the sponsored results and the organic results. We mix these two data, we can actually then see how your organic ranking influences your paid ranking. Pretty cool right. So you can kinda actually see those two together. It’s an awesome report. That’s one great example of what is linking those two products could do and that’s why you should link your Adwords and Google webmaster’s tools account. Remember to send me a question. See you next time.
Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m here on the internet answering your questions about internet marketing. Do you have a question? Email it to firstname.lastname@example.org and I will answer it for you. Today’s question comes to us from John B. John B asks, what is the Google Webmaster Tools definition of impressions? Great question John. So, Google Webmaster Tools is again that wonderful, free slightly nerdy you know tool that Google gives out to webmasters hope you understand how to perceive a website. One of the tools right. That it seems. So how do you, when you look around looking at the reports of the Google Webmasters Tools, you know, what is the definition of impression. So, you know, I got to thank Google in this one. They know that this tool is used by typically by, not by the you know, not typically by the end user but typically by professional right. So it’s kinda weird and kinda tactical. The language really difficult to understand. Thanks Google. So impressions, you know, what is an impressions. You may heard of the term impressions on Facebook Ad impression or Adwords Ad impressions. Or you may also heard this term in print media or broadcast impressions. You know share of voice. So it’s kinda that type of thing really like you know in Adwords. You know the impressions define as literally, the amount of people that saw the ad. Right? So in Google webmaster tools, the definition is literally, how many times people viewed the search result. Right? So if you have a search result like you can some up with a search result, Then you know, if someone searches and then your result is in the page, that is count as one impression. It doesn’t matter if they click or buy. You know I search the search twice, two impressions. I searched it 20 times, 20 impressions. If they search it 10 times and their cousin searched it 8 times, 18 impressions. Right. The dog hit the search bar twice, 2 more impressions. Get the picture? So, this brings up, what about robots or fake. That is sort of out of the picture. You know, you shouldn’t use webmaster tools. You know, in a detailed way for that. Just enough to know, okay this is the broad amount of people that saw the ad. That is use to measuring click through rate. Which is we have to talk about the other video. Very important. So that is how impressions are find into the Google webmasters tools. Hope that answers your questions John.
Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m here on the internet answering your questions internet marketing. Do you have a question? Email it to email@example.com and I will answer it for you. Today’s question comes from John P. John P asks, How do I create awesome content for a landing page? John, I’m glad you asks. First of all, what is a landing page. I taught a class called Lee Landing Page at Hackerlab. What the first question I got ask, what is a landing page. I think the awareness is better now since I taught that class in 2012. But still people are what, what is a landing page. So I would say, my definition of a landing page is in page created by a marketing or whoever to be the destination of a campaign or type of traffic for somebody who has a particular set of issues right. So, you haven’t get content for your landing page and so when I say awesome content, what would John P. probably is after is sales, conversations which is about we are experts right is driving those conversions. You landing page being the bottom of the funnel. So how do we create great content that drives people into that funnel, get them to do what you wanted them to do. Is it hypnosis, is it you know black magic, jujitsu? What? What do we do to make this content really compelling. Well, it’s gonna be you know comes from an outline, and this outline is gonna be a detailed set of points that already answer to a buying question that someone asks. Right? This question ironically, how do I create awesome content for a landing page is a bargaining question right. You might ask me that. I saw landing pages, I create landing pages, you might have this question before you bought the service from me. Weird right. But in this case, you have to answer the buying question or questions if their related, of the person very soundly, you know this out right. So this is turn into content and the content is gonna be point by point, very precise, very complete answer to someone questions. Or they will just not gonna buy from you and you will not quite know why.