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Online Marketing & Internet Advertising Blog | SearcherMagnet


5 Reasons DIY Website Can Do More Harm than Good

Some business owners opt to go the DIY route to save on business expenses. They put up their own website instead of hiring website marketing consultants and professional web developers and designers who know the ins and outs of web design and development. This may seem like a good move, considering the amount of cash […]


The Benefits of Responsive Web Design

Responsive web design, defined You may have heard of a responsive web design one too many times already, but do you know what it is? Do you know why you need it? A responsive web design is not to be confused with a direct response website because the latter has a different meaning. In a […]


5 Web Design Best Practices

If you’re a business owner who is marketing online, you want to do all that you can when creating your web design to ensure that when a potential customer lands on your site, they stay, browse and actually buy something that you’re selling or learn about how they can visit your brick-and-mortar store. There are […]


Practical Tips to Help you Ace Copywriting for PPC Ads

So you’re done with the tedious research work for your PPC campaign or PPC Ads. By now, you may already have your campaign specifics put together by an Adwords consultant. Does the hard work end there? No, it doesn’t! In fact, you’re just starting. With gruesome keyword research, budget, target market, Adwords CTR and other […]


Spend Wisely and Reap the Rewards

If you constantly find yourself running short of money, the solution is to either make more or spend less. However, although you may have been given this advice, it is much easier said than done. Many people make it to adulthood with poor money managing skills, but the good news is that these are skills […]


4 Mistakes that are Killing the Success of your Display Ads

To the outside observer, it may seem that the pay per click platform is an enormous playground. But while you can indeed experiment and work around different types of display ads with just a few clicks, the reality is that display ads pull a lot of weight in your digital marketing plan. As such, even […]


4 Ways to Amplify your White Label PPC Campaigns

White label PPC campaigns carry a very strong potential when it comes to driving high quality traffic to your website. More than anything else, an effective PPC service also impacts conversions. But while these sound quite promising, the reality is that getting the right kind of traffic and converting qualified leads to actual sales revenues […]


5 Ways to Advertise Your Product Online

In this modern world, it is more than obvious that online advertising plays the central role in the world of advertisement. The old school ways of advertising a product such as flyers and magazines are not as good as the online media. Statistics show that only one of hundred flyers are successful. That is throwing […]


Why Should Your Website Have a Blog?

The idea of blogging isn’t a new one. For years, people have been using the internet to talk about their personal lives, their work, and their interests. At times, they even talk about things that they know nothing about. Businesses have also caught on to the blogging trend to the point it seems that it […]


Accelerating Conversions through Visual Content

It’s little wonder why more and more people are including visual content in their online marketing arsenal. Visual content enables business owners to get that spark of interest from their target audience. Not to mention that since visual content per se attracts the right customers, a professional display advertising agency’s visual content strategies – which […]