What is a Marketing Plan? A marketing plan is a strategic road map for bringing a product or service to potential customers. It takes extensive research and strategic thinking to come up with an effective marketing plan. Marketing plans are a straightforward playbook that business owners use to outline advertising strategies that could generate leads …
It’s been a year since we’ve seen such a major shift in the SEO landscape. Google has made major changes to its algorithm, the biggest being the demotion of long-standing major ranking factors such as “domain authority” and “expert-babble.” At the same time, they’ve added new and exciting ranking factors like “mobile-friendliness,” “user experience,” and …
No channel is as accountable as PPC advertising with regards to marketing spend ROI. Formulating effective Google Ad landing pages is critical for greater volume of conversions and better ROI. Creating a landing page that facilitates your overall PPC campaign is never an easy task. A well-strategized and optimized PPC campaign is only half the …
What is Click Fraud? Click fraud is when competitors manually click on your pay per click advertising campaigns to increase your marketing costs. This malicious and widespread practice also damages your advertising plan by running through your weekly budget earlier in the week than you had planned. Click fraud also increases your costs because campaigns …
Even if the cost of your keywords isn’t especially high, having the competition click on them strategically can significantly reduce the effectiveness of your advertising program – especially if you are targeting a slew of such words. Click fraud is, in general, a costly issue, with businesses losing more than $7 billion every single year …
Investing in Google AdWords is an excellent way to connect with potential customers, no matter what kind of business you run or products you sell. With AdWords you only pay when your advertisement is clicked, so most of the time a click represents a potentially interested customers. But what happens when someone accidentally clicks on …
Although Google has put in place sophisticated detection systems for invalid clicks in paid search, it’s still critical to understand what they are and the precautions you can take to filter out these clicks before they show up in your data. Invalid clicks in Google ads are illegitimate, unintentional clicks that result from malicious software. …
With pay-per-click (PPC) advertising, you should gain cost-effective, efficient marketing. You only pay when someone clicks your ad. Still, you may worry about paying for clicks that don’t help you. Competitors might overload your ads, or malicious software can flood you with clicks. AdWords calls these invalid clicks (for fake clicks) and bot clicks. …
Are you just not getting the desired results from PPC? Should you be concerned, about what, and how much? These are questions only you can answer, but we can offer recommendations based on our experience. Prior to undertaking the SearcherMagnet audit and and switching to SearcherMagnet, our clients had one of the following high level …
We’re excited to share that as of Q2, 2019 our Client Advisory Board is back! The vision for SearcherMagnet CAB 2.0 is to be THE definitive authority on online lead generation, as it pertains to advertising, marketing, sales and success, stemming directly from our all-new, inside-out, totally revamped, client-results-driven brand. A lucrative exclusive to SearcherMagnet …