Searcher Magnet BLOG COVER 1

What is a Marketing Plan? A marketing plan is a strategic road map for bringing a product or service to potential customers. It takes extensive research and strategic thinking to come up with an effective marketing plan. Marketing plans are a straightforward playbook that business owners use to outline advertising strategies that could generate leads …

Searcher Magnet BLOG COVER

It’s been a year since we’ve seen such a major shift in the SEO landscape. Google has made major changes to its algorithm, the biggest being the demotion of long-standing major ranking factors such as “domain authority” and “expert-babble.” At the same time, they’ve added new and exciting ranking factors like “mobile-friendliness,” “user experience,” and …

Screenshot 1

Although Google has put in place sophisticated detection systems for invalid clicks in paid search, it’s still critical to understand what they are and the precautions you can take to filter out these clicks before they show up in your data. Invalid clicks in Google ads are illegitimate, unintentional clicks that result from malicious software. …

hacker

With pay-per-click (PPC) advertising, you should gain cost-effective, efficient marketing. You only pay when someone clicks your ad. Still, you may worry about paying for clicks that don’t help you. Competitors might overload your ads, or malicious software can flood you with clicks. AdWords calls these invalid clicks (for fake clicks) and bot clicks.   …