Course Description

Lean Landing Page is a 180 minute bootcamp for your Business’s online presentation. In this hands on class we will teach the basics of researching, designing and executing an effective landing page. Use the page you create in class to sell more product, acquire new clients, test marketing messages, get customer feedback, pitch investors or potential business partners- the choice is yours. Landing Pages are a huge area of study, so this class is focused on the creative process. The class is open to anyone with an idea, but advanced users will benefit from new insights.

Purchase Your Tickets Below!

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Learn more about the study and how your business could be converting more leads to customers, Download the report now online or click the file attached below:

The Value of Duplicate Leads.pdf

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The Basics of Penguin 4

The May 22 release of Penguin 4 contains a software update called Penguin 2.0, which is a spam fighting technology. The new algorithm works to filter out spam from search engine results, and is expected to keep webmasters scrambling to adjust. Approximately 2% of English language web searches are expected to have dramatic impact, with results varying across the different languages.

New Rankings with Penguin 4

Previous Penguin updates were designed to penalize websites which bought links or obtained them in an effort to solely boost search engine rankings. If your website was previously filtered out for spammy content, and you have since made changes to your site to remove the disallowed links, your site may actually regain some ranking with the launch of Penguin 4.

Among those industries most negatively impacted by Google’s recent Penguin 4 update are big brands, certain not-for-profit organizations, and gaming and pornographic sites. The impact was also strongest in Germany than it was in the U.S. Google is encouraging users and webmasters who encounter

Google has been releasing updates to Penguin since April 2012, so the latest update is no surprise. But what does Google have up its sleeve for the future? Here’s video of Matt Cutts, the leadperson for Google’s Web spam team, talking about the other changes SEO gurus and webmasters can expect from future algorithm updates. Among future Google efforts will be outreach to webmasters, perform more sophisticated link analysis and continue to refine host clustering and host clouding.

Have you noticed the impact from Google’s latest Penguin update? We’d love to hear your thoughts.

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Benefits of Automated Follow-Up

People need to see a marketing message an average of 7 times before they buy.  So you already know that having an automated follow-up system is important to acquire new customers.  But why is it so critical to use that same strategy for customers who have already converted?  The answer may not be immediately obvious, so let’s explore it:

• Strengthens Brand – Repeated exposure strengthens name recognition and branding
• Encourages Repeat Customer Sales – Remind customers why their purchase was a great decision and encourage them to buy again
• Results in More Referrals – Follow up messages can be quickly shared using social media for increased referrals

How Automated Follow-Up Works

Our Post Conversion Marketing Service uses an automated email and sales letter generating service called Amazing Mail.  Solutions for businesses range from mobile marketing and social media to print mail response campaigns.  Why use automated follow-up?

• Reduces Cost- Automation saves money and introduces economies of scale for small operations
• Integration -  Trigger direct mail right from your mobile app or capture page
• Improves Response Time – Customers receive timely messages

Why Use a Remarketing Campaign?

The second part of the new Post Conversion Marketing Service is remarketing.  A remarketing campaign targets those customers who have already visit your site.  It works by displaying your targeted ads on other websites once the user starts browsing on other sites they frequent such as Facebook and ESPN.  The targeted nature of a remarketing advertising campaign means your PPC dollars go farther.  Instead of a dart throwing approach to ad impressions, you’re only targeting users who have already seen your product or service at least once.  For an in-depth discussion, check out my previous post on how to Boost Advertising with Remarketing.

Benefits of Post Conversion Marketing

The launch of the Post Conversion Marketing Service means SearcherMagnet will be able to boost existing marketing results for clients.  It does not matter what the type of industry is, or how small or large the advertising campaign is.  In fact, Post Conversion Marketing is a real game changer for companies with limited advertising budgets because it levels the marketing playing field.

Who Can Take Advantage of Post Conversion Marketing?

Anyone with an eCommerce or existing lead generation campaign that captures a U.S. postal address can take advantage of our Post Conversion Marketing Service. It’s a great addition to any existing email marketing campaign, or can be used as the basis to start designing a new advertising campaign. Initial setup starts at $349, depending on the complexity of the campaign and the features you select. The ROI is well worth the cost, and you will be able to start seeing measurable results in your next advertising campaign.

The following shows a sample campaign frequency and cost:

• One Time – Thank You Postcard (4.25 in x 6 in), $1.30
• Every 2 days – Value / Benefit Postcard (5.5 in x 11 in), $1.83
• Every 5 days – FOMO Postcard (5.5 in x 8.6 in), $1.58
• Per lead rate – $10

Contact us today if you’re interested in opting in to this service – we can’t wait to help your business succeed!

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What Can a Formal Referral System Offer You?

More committed customers. New customers who are referred to you through word of mouth are the best ones. Social media has played a big part in this trend, as friends and family share their good (and bad) experiences with companies in a very public way. People still trust other people more than written or television advertising alone. Once those referred customers have opted into your service or experienced your product, they’re also likely to be your biggest advocates – and want to enroll in the referral system as well! It’s a gift that keeps on giving.  You also gain a deeper awareness into your true customer base, you develop a group of true advocates of your product or service.

How a Formal Referral System Works

You get your most loyal customers to promote your product or service, and reward them for each time a new customer signs up or makes a purchase. Referral marketing programs can range in what type of rates they offer in return for the referral. Typical referral rates can range from 5 to 20 percent.  The more customers the referring individual converts, the more residual income they can earn. The result? You receive more conversions that actually want to commit to a service or purchase a product. In fact, the conversion rates can be 3 to 5 times higher than other channels! With the amount of sharing on social media expected to double each year, your company should definitely get a formal referral system in place. A formal referral system can also offer existing customers a free month’s subscription or free products to increase brand loyalty.

Elements of a Formal Referral System

To implement a formal referral system, you’ll need to decide what you’d like to offer and how to market it. Here are some things to consider:

1. Make an Irresistible Offer – Give something of significant value or uniqueness for free.  If you’re not sure, try several different offers and allow advocates to choose.
2. Keep the Process Simple – The easier you make it for people to sign up, the faster your referral program will grow, and the more successful it will be.
3. Survey Advocates Regularly – Find out what is working and what is not.  Are you offering enough incentive?  Are the referral tools really working? Just ask your advocates.

Pitfalls to Avoid

Of course, with any new program you launch, there are some pitfalls you should be keenly aware of, and work to avoid. Referral marketing is no different:

• Don’t Set it and Forget it – Monitor the performance of your different referral system channels and optimize those that are working best.  Keep offering new incentives to engage existing advocates.
• Don’t Forget to Plan – Include a referral system in your overall marketing plan and allocate an adequate budget to the effort.
• Don’t Drop Traditional Marketing Strategies – Referral systems are part of your marketing arsenal.  Don’t forget to continue whatever advertising was working for your demographic before you introduced the referral program.

Ready to get started?  One of the best ways to see how a referral program works is to join one.  Our Searcher Magnet Partner Program lets you participate as an advocate in one of two ways:  a $200 cash referral fee, no questions asked, or a 15% referral fee.  You can get started by signing up at our website today.

Have you tried a formal referral program for your business?  We’d love to know in the comments below how your program is working, or if you’re inspired to try a referral program for the first time.

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Email from: Aaron Opfell, SearcherMagnet:

“Hey Marsh

We got our first crawl audit back early(attached PDF), imagine my surprise at the report that there are 52 missing Meta Descriptions found site wide. After looking into it, whoever coded this wordpress theme made a common SEO error- if you look carefully at the screenshot (attached .png), or in the source code of the page there are actually 2 meta descriptions! The first one is blank, getting incorrectly picked up as “blank”, and the second one generated by the plugin is getting ignored by the SEO spider. We assumed that the theme was correctly developed with the plugin implementation. We recommend corrective action immediately by us or the developer… it will take us an hour or two to re-code that part of the theme (no charge).”

Email from: Matt Marsh, Lead Research Group:

“Whoa, nice find. Thank you sir. Hesus mary and Joseph!

Let me get this over to my guy and see if we can outsource.

I know its the damn plugin. For SEO Juggernaut

THANK YOU! (Put this on your site as a real testimonial!)”

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How BBB Accreditation Works

BBB ratings are based on many factors, including whether the business has made a committment to make a good faith effort to resolve any consumer complaints. The designation also means that Searcher Magnet meets standards for trust and business practices. The BBB Code of Business Practices is based on the following eight principles:

• Build Trust
• Advertise Honestly
• Tell the Truth
• Be Transparent
• Honor Promises
• Be Responsive
• Safeguard Privacy
• Embody Integrity

BBB Accreditation for SEO Businesses

It is somewhat rare for a SEO company to achieve the certification because so many of them engage in unscrupulous business practices. Common examples of shady SEO practices include Black Hat SEO techniques like short-term link-building schemes, hidden pages and keyword stuffing. In a previous post, we explored the Cost and the Dangers of Cheap SEO, and some of the ways search engines will actually penalize your online ranking if you take these SEO shortcuts.

The Benefits of BBB Accreditation

Businesses such as Searcher Magnet who achieve BBB accreditation receive many benefits. If your business is not yet certified by BBB, here’s why you should seriously consider it:

• Reduces Customer Acquisition Cost – CAC is a huge factor in the success of a business.  While BBB accreditation itself is not an explicit endorsement of the quality of service, it is a measure to boost consumer confidence and can be an excellent source of advertising.
• B2B Networking – Its not just public customers that look for BBB accreditation.  You can get exposure to a wider network of other certified businesses to assist each other and start generating solid customer referrals among a trusted network.
• Builds Your Brand – Potential customers view your BBB accreditation online and they associate your brand with a reputable company.

Searcher Magent BBB Accreditation

At Searcher Magnet, BBB accreditation is not just a feather in our cap — we are, and have always been — strongly committed to honesty and integrity in our everyday business dealings. We don’t take easy shortcuts like some other SEO and web development companies. And like many of you, we truly believe in the value of hard work.

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One night between drinks, we were chatting about types of law and opportunities to start businesses. I had a web application idea that had been “on the shelf” for many years. I’d gone so far as to do market research, write a business plan, file a patent and register domain names. The project has always been stuck in my “to do later” file, because it’s difficult if not impossible to find a company that’s capable of designing, developing, deploying and marketing a product online for a reasonable price. In our conversations, Aaron was able to help us think objectively about this project and find a path to bring it to market. In less than a month, we have accomplished more progress than I ever believed possible. In fact we are now just a few short weeks from opening our doors online and collecting our first revenue dollar. The combined experience of SearcherMagnet allowed us to look at this project from many angles including hosting, development cost, maintenance, design, copy, marketing, and an advertising plan that extends beyond online. Without this strategic view, we would never have had the confidence to turn my pet project into a live project.

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Aaron designed and developed several niche SEO campaigns for my company. I was initially very skeptical, because my business is highly specialized, highly competitive, and totally old school in that everything is done with paper, fax and phone calls. Despite my initial reservations, Aaron was able to increase my visibility and traffic through the use of highly creative direct-response websites and hyper-targeted SEO campaigns. I get calls daily, a large portion of which are competitors trying to uncover the secrets of my online marketing. In an industry where traditional marketing methods are expensive and unwieldy, Aaron was able to thread the needle. here’s to current and continued business.

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I have had a long-standing relationship with SearcherMagnet since 2007. In that time, SearcherManget has helped me develop several high-converting and well-responding pages for my credit repair business. They were also able to help me rank highly on very competitive credit repair related terms both locally and nationally. SearcherMagnet went above and beyond the call of duty, helping my business grow with Google app services, CRM, and generally helping to save me from locked in contracts with expensive desktop software. I used to spend $2000 a month to cover web hosting, database hosting, and onsite IT costs. Then SearcherMagnet was able to trim my hosting cost down to $100 a month with a combination of creativity and cloud-based services. This cash flow was what I put into marketing and it has returned every penny that I have paid. Thanks guys.

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