Tag Archives: campaigns

Measuring the Success of AdWords for Converting Offline Sales

AdWords online advertising strategies sell products and services through direct online sales, but what about the users who leave a website without making a purchase?  Gathering data on those potential customers and specifically targeting them is a critical way to drive offline sales.  There are many channels for offline conversion, including phone calls and in-person …

AdWords Editor Makeover Boasts Easier Management of Upgraded Sitelinks and More

AdWords Editor Here’s some news online advertisers will be excited about! Google just released a new version of AdWords Editor that improves the way AdWords campaign managers can track and manage their sitelinks. Version 10.2 of AdWords Editor also contains several additional feature updates. Upgraded sitelinks are important for advertisers – they provide important additional …