In highly competitive industries, it’s simply not enough to have a beautifully designed and expertly developed landing page. There are many psychological traits that your audience has that are very hard to measure and design for if you don’t know about them. At SearcherMagnet our whole philosophy is that results can be best achieved through …

Have you ever wondered how AdWords coaching can help you realize the ROI performance that you desire on your AdWords account? Effective AdWords coaching works no different than professional sports, such as the role of the coach in the NBA or NFL. A good coach is patient, methodical, a great trainer, and highly knowledgeable and …

Adwords analysis is the basis for all Adwords optimization. Adwords analysis is heavily based on reporting features. When starting Adwords analysis, there is one thing to keep in mind: What is the goal of the analysis? Are you trying to achieve lower cost? Is it to measure Adwords against objectives? Whatever the goal, it’s important …

The point of website optimization is to increase conversion rates. Similarly to optimizing a landing page, website AB optimization involves exhausting testing. It involves marketing tests across a few different areas. The first of which is split testing, also known as AB testing. How does one go about split or AB testing their website? Different …

How do you define an Adwords Expert? Many people are looking to start or grow an online business, receive an Adwords coupon in the mail, sign up for Adwords, set a budget, and watch the money vaporize. It only takes one or two lessons from Google Adwords mercilessly eating your budget to search for an …

Deciding which Adwords management agency is right for your business is not a simple task. There are many options available to you. You can choose one that is local, one that is in the US, or overseas. They may have many different specialties and backgrounds. How do they bill? Here are some objective criteria to …

While dealing with Adwords Support is never an easy task, it is actually much improved versus how Adwords Support was just a couple of years ago. As it stands, as an advertiser, you’re able to contact Adwords Support for just about any issue in your account, including performance, billing, reporting, or other questions or concerns. …

If you are a small or medium business that has marketing assets or media buyers on staff that are not getting any ROI through Adwords, then Adwords Training may be right for you. Many companies are in an awkward position where they have a marketing role, or a person responsible for internet marketing, but not …

There are two types of Adwords management fees: transparent, and opaque. A transparent Adwords management fee is billed separately from your Google budget cost. This Adwords management fee will arrive in a separate invoice at a separate time on a monthly basis. In this arrangement you will most commonly pay Adwords directly via credit card, …

While trying to grow, many service businesses pick up the phone and call a lead provider or broker to purchase new leads to increase sales. This is wrong. Purchasing leads is near-sighted. Money spent in leads is not an investment; it does not increase the value of your brand and it does not grow the …