The holidays are upon us! Here at SearcherMagnet, we like to find ways to celebrate. Many business owners are forced to look at this time of year with a sense of dread, because in addition to the holidays, it’s about time to close the books for the year, and that means evaluating your upcoming tax …

I want to tell you about an expensive trade show marketing experiment we did. We learned: Exhibiting at a conference only provides brand awareness to your partners and competition. Most of the contacts were competitors or vendors. If it was a qualified contact, it was almost always not the idea point of contact. To get …