When it comes to online marketing, PPC, or pay-per-click, campaigns offer some of the best results. Such a campaign can bring laser targeted visitors, increase leads and paying customers and allow your webpage to rank high in search engine rankings. However, PPC management can turn into a nightmare if you are not well-versed in Google …
Pay Per Click advertisement campaigns can be a successful means of achieving product exposure, brand loyalty, and increased sales. However, often PPC marketing suffers from a “set it and forget it” situation, where there is no continued management and control to ensure that the campaign is accomplishing the desired results. In just a scenario, the PPC …
Pay Per Click fraud represents a serious cost to both publishers and advertising network providers. No only can thousands of advertising dollars be effected but corporate goodwill and public perception can also be damaged due to PPC Click Fraud. Therefore it is essential for any party engaging in PPC advertising methodologies to employ proper techniques …
Adwords IP address exclusion is a powerful way to control your metrics and avoid accidentally affecting them via internal traffic. However, you can also use to prevent “spam clicking” by your competition. Keeping the IP addresses of your clicks solid will make sure that only the top quality clicks will impact your metrics or reach …
Since Google changed online advertising forever when it introduced Google AdWords in 2000, this form of advertising has become increasingly important to many businesses. The flexibility and power of AdWords make them an ideal solution for targeting potential customers, especially in local markets. Increasingly Complex Process However, as AdWords has grown into an increasingly popular …
A solid Google Adwords consultant can save you a lot of time and help you to make a great deal of money, but you already knew that. What you may not have known is that there are a lot of flakes and impersonators out there who will take your money, waste your time and leave …
When you start adwords consulting it can be an incredibly exciting process, but you have to moderate your excitement or risk taking on a less than awesome opportunity. If you keep your client’s needs in mind, take on jobs in a reasonable manner and stay on the up and up, you will have a very …
Google AdWords consulting can turn your current campaign into one that gives you a measurable ROI. The use of AdWords in a manner that supports your business is an art and requires the skill of someone who knows what they are doing, especially since the advent of Google AdWords express. This is especially true if …
In the world of online marketing there are search engine optimization (SEO) and pay-per-click (PPC) services. While both have major benefits, the process of going through SEO can be slow and retaining top ranking is difficult. On the other hand, PPC services are one of the premier ways to stay in front of your customers. However, …
If you are a successful mortgage broker, you probably commit a reasonable percentage of your revenue to marketing and advertising. However, unless you are properly using the power of the Internet, and especially local-oriented strategies, you aren’t getting the full bang for your buck. You probably read a lot in your trade magazines and other …