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There are two types of Adwords management fees: transparent, and opaque. A transparent Adwords management fee is billed separately from your Google budget cost. This Adwords management fee will arrive in a separate invoice at a separate time on a monthly basis. In this arrangement you will most commonly pay Adwords directly via credit card, …

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While trying to grow, many service businesses pick up the phone and call a lead provider or broker to purchase new leads to increase sales. This is wrong. Purchasing leads is near-sighted. Money spent in leads is not an investment; it does not increase the value of your brand and it does not grow the …

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The question everyone wants to know is what are Adwords consultant fees? Adwords consultant fees vary wildly. The most popular way for an Adwords consultant, as opposed to an Adwords agent, to charge for consultation is a fixed hourly rate. This type of Adwords consultant is very simple and straightforward. It is decided how many …

Adwords is a complicated product with many different levels of settings. That includes everything from the most basic level, like keywords, to highly advanced settings such as placement and day parting. The question is often not does my account need Adwords optimization, but instead where to start. For new accounts or younger campaigns, especially in …

Have you ever wondered how a Google AdWords Consultant could benefit your online marketing campaigns? Many business owners might wonder why enough profits are not being generated even after much time and money is invested in your AdWords account. Remember that having an account history and adding new keywords is simply not enough – especially if you …

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Many people think of Adwords strictly as a direct-response tool for driving conversions. While it certainly does an admirable job of accomplishing this, treating that as its sole function is a disservice to the platform as a whole. One of the most underutilized functions Adwords can serve is Market Validation. Adwords is a fast, affordable …

Pay Per Click fraud represents a serious cost to both publishers and advertising network providers. No only can thousands of advertising dollars be effected but corporate goodwill and public perception can also be damaged due to PPC Click Fraud. Therefore it is essential for any party engaging in PPC advertising methodologies to employ proper techniques …