Have you ever wondered how a Google AdWords Consultant could benefit your online marketing campaigns? Many business owners might wonder why enough profits are not being generated even after much time and money is invested in your AdWords account. Remember that having an account history and adding new keywords is simply not enough – especially if you …
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Many people think of Adwords strictly as a direct-response tool for driving conversions. While it certainly does an admirable job of accomplishing this, treating that as its sole function is a disservice to the platform as a whole. One of the most underutilized functions Adwords can serve is Market Validation. Adwords is a fast, affordable …
Pay Per Click fraud represents a serious cost to both publishers and advertising network providers. No only can thousands of advertising dollars be effected but corporate goodwill and public perception can also be damaged due to PPC Click Fraud. Therefore it is essential for any party engaging in PPC advertising methodologies to employ proper techniques …
Adwords IP address exclusion is a powerful way to control your metrics and avoid accidentally affecting them via internal traffic. However, you can also use to prevent “spam clicking” by your competition. Keeping the IP addresses of your clicks solid will make sure that only the top quality clicks will impact your metrics or reach …
Since Google changed online advertising forever when it introduced Google AdWords in 2000, this form of advertising has become increasingly important to many businesses. The flexibility and power of AdWords make them an ideal solution for targeting potential customers, especially in local markets. Increasingly Complex Process However, as AdWords has grown into an increasingly popular …
A solid Google Adwords consultant can save you a lot of time and help you to make a great deal of money, but you already knew that. What you may not have known is that there are a lot of flakes and impersonators out there who will take your money, waste your time and leave …
When you start adwords consulting it can be an incredibly exciting process, but you have to moderate your excitement or risk taking on a less than awesome opportunity. If you keep your client’s needs in mind, take on jobs in a reasonable manner and stay on the up and up, you will have a very …
Now that you have found a company you trust to provide you with paid search advertising campaigns, you are probably wondering what comes next. Your paid search marketing agency is going to set out on a quest to deliver you results – as in, visitors to your site, and hopefully conversions. It may take some …
Google AdWords consulting can turn your current campaign into one that gives you a measurable ROI. The use of AdWords in a manner that supports your business is an art and requires the skill of someone who knows what they are doing, especially since the advent of Google AdWords express. This is especially true if …