This may not be common knowledge but we assure you that it’s true. Web layout does affect conversions. It has a huge impact on website conversion rate optimization. If your direct response website looks outdated, visitors will likely think that your products and services are not at par with modern standards. They will also begin to have a negative perception of your brand because poor web layout affects your brand’s credibility. To turn things around, you might want to consider a redesign to optimize web layout. But before giving it a go, keep in mind that there is more to increasing conversions through a well-designed web layout than what it seems. Here are some practical points to get the ball rolling in the right direction.
Remember the basics.
While design aesthetics tend is highly susceptible to change, there are some basic rules and norms that never go out of style. Learn and practice these concepts to make sure that your designs are pleasing to the eye.
The first thing you need to remember is that images for your direct response website should be eye catching; it should pique the interest of your target readers. Once you are able to grasp their attention, it will be easier for you to move them through the stages of the buyer’s journey. But if you fail at this stage, they’ll exit your page or hit the back button.
Reconsider headline placement.
Seasoned web designers and web specialists are one in saying that the placement of your headline is very important. As a general rule, your headline should be placed below your image. Yes, the image comes first. That format would give your page better chances of attracting and converting more visitors as compared to having it the other way around.
Text heavy pages are taboo.
This one is actually self-explanatory. People tend to get bored when they see a page that is overflowing with text. It strains they eye and makes reading difficult as well. If you make the mistake of designing a web page that overflows with text, your visitors will most likely leave your website without batting an eyelash.
Keep web content brief, concise and informative. If you must put plenty of text in a page, break it up with sub headings and interesting images. This will keep your visitors from running the opposite direction.
Image relevance is key.
Choosing an image is both a science and art. You don’t just place an image in your website without justifying why you chose that particular image. That said, it is vital the image you will out on your website is relevant to the page. See to it also that the image you will choose is properly cropped and resized.
Mind your captions.
Last but definitely not the least, give more attention to the captions in your images when you optimize web layout. When website visitors are pressed for time, they will not read everything in your website. It will be very helpful on your part to promote the brand and its products and services not only through headlines and slogans but also through image captions. Busy website visitors are more likely to read image cations than go through the entire page so make sure you’re making a good plug.
Now that you know about the impact of poor web layout to your conversions, the best thing to do is to go for a redesign. You’ll be seeing your conversions go up faster this way.
At SearcherMagnet, we believe that the overall look and feel of your brand affects website conversion rate optimization extensively; it speaks volumes on what your brand is all about. Keep your direct response website professional and aesthetically pleasing by engaging our design specialists when you optimize web layout. Click here for a free consultation.