Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. Do you have a question? Email it to question@searchermag.net and I will answer it. Today’s question comes to us from Google Partners Exam. Google Partners Exam asks, should we link our AdWords account to Google Webmaster tools? Great question. Love these tough questions on the Google Partners Exam. Very sneaky. So this questions has something to do with Adwords and webmaster’s tools. We’re all familiar with Adwords. It’s a great keyword triggering, paid media, top of search engine advertising engine. And you may also be familiar with Google Webmaster’s Tools. The slightly nerdy way for webmasters to understand how a Google perceives a website. Should we link these two together sort of like twix and peanut butter. Right. Twix peanut butter and chocolate. Peanut and chocolate. Should these be the combination of the day. The answer is yes. What Adwords and webmaster tools do together is it allows data sharing to occur. So one of the coolest features this combination affords is the ability to see webmaster’s tools data inside of Adwords. What is that accomplish you may ask. Well, inside of Adwords, we have an understanding of how our ads do in different positions. Sort like converts, what counts type of actions that’s meaningful to you such as conversion. So we overlay this webmaster data over it to the performance of your website in organic results. Right? And we have the sponsored results and the organic results. We mix these two data, we can actually then see how your organic ranking influences your paid ranking. Pretty cool right. So you can kinda actually see those two together. It’s an awesome report. That’s one great example of what is linking those two products could do and that’s why you should link your Adwords and Google webmaster’s tools account. Remember to send me a question. See you next time.