An effective PPC campaign generates a significant amount of phone leads. Through call tracking, you will be able to identify where the phone leads originate from and which keyword contributed to that phone conversion.
With this information in hand, you will be able to make better decisions about your campaign’s account structure and budget allocation, leading to a significant improvement in your campaign performance.
At SearcherMagnet, we use call tracking to gather pertinent customer data, which can help us decide more strategically on budget allocation and ad messaging optimization .
Find out how this technology impacts your campaigns.