What Is The Google Webmaster Tools Definition Of “Impressions”?

Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m here on the internet answering your questions about internet marketing. Do you have a question? Email it to question@searchermag.net and I will answer it for you. Today’s question comes to us from John B.  John B asks, what is the Google Webmaster Tools definition of impressions? Great question John. So, Google Webmaster Tools is again that wonderful, free slightly nerdy you know tool that Google gives out to webmasters hope you understand how to perceive a website. One of the tools right. That it seems. So how do you, when you look around looking at the reports of the Google Webmasters Tools, you know, what is the definition of impression. So, you know, I got to thank Google in this one. They know that this tool is used by typically by, not by the you know, not typically by the end user but typically by professional right. So it’s kinda weird and kinda tactical. The language really difficult to understand. Thanks Google. So impressions, you know, what is an impressions. You may heard of the term impressions on Facebook Ad impression or Adwords Ad impressions. Or you may also heard this term in print media or broadcast impressions. You know share of voice. So it’s kinda that type of thing really like you know in Adwords. You know the impressions define as literally, the amount of people that saw the ad. Right? So in Google webmaster tools, the definition is literally, how many times people viewed the search result. Right? So if you have a search result like you can some up with a search result, Then you know, if someone searches and then your result is in the page, that is count as one impression. It doesn’t matter if they click or buy. You know I search the search twice, two impressions. I searched it 20 times, 20 impressions. If they search it 10 times and their cousin searched it 8 times, 18 impressions. Right. The dog hit the search bar twice, 2 more impressions. Get the picture? So, this brings up, what about robots or fake. That is sort of out of the picture. You know, you shouldn’t use webmaster tools. You know, in a detailed way for that. Just enough to know, okay this is the broad amount of people that saw the ad. That is use to measuring click through rate. Which is we have to talk about the other video. Very important. So that is how impressions are find into the Google webmasters tools. Hope that answers your questions John.