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An effective marketing strategy is vital for firms because no business can grow without a consumer market. Therefore, entrepreneurs should tell the difference between their products or services and those of their competitors and why they should be considered. What is a Marketing Strategy? An effective marketing strategy defines an extensive plan put together to …

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Outsourcing is a business strategy that allows you to outsource some of the tasks required by your business to a third-party company. Outsourcing provides you with a flexible workforce while allowing you to focus on important business issues. What is outsourcing your website update? Outsourcing your website update is giving out contracts of a business …

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What is a Marketing Plan? A marketing plan is a strategic road map for bringing a product or service to potential customers. It takes extensive research and strategic thinking to come up with an effective marketing plan. Marketing plans are a straightforward playbook that business owners use to outline advertising strategies that could generate leads …

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It’s been a year since we’ve seen such a major shift in the SEO landscape. Google has made major changes to its algorithm, the biggest being the demotion of long-standing major ranking factors such as “domain authority” and “expert-babble.” At the same time, they’ve added new and exciting ranking factors like “mobile-friendliness,” “user experience,” and …