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Although Google has put in place sophisticated detection systems for invalid clicks in paid search, it’s still critical to understand what they are and the precautions you can take to filter out these clicks before they show up in your data. Invalid clicks in Google ads are illegitimate, unintentional clicks that result from malicious software. …

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With pay-per-click (PPC) advertising, you should gain cost-effective, efficient marketing. You only pay when someone clicks your ad. Still, you may worry about paying for clicks that don’t help you. Competitors might overload your ads, or malicious software can flood you with clicks. AdWords calls these invalid clicks (for fake clicks) and bot clicks.   …

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The holidays are upon us! Here at SearcherMagnet, we like to find ways to celebrate. Many business owners are forced to look at this time of year with a sense of dread, because in addition to the holidays, it’s about time to close the books for the year, and that means evaluating your upcoming tax …