Google Analytics (GA) has been a powerful tool for businesses, enabling them to track and analyze website traffic as well as user behavior. In October 2020, Google introduced the next generation of GA: Google Analytics 4 (GA4). This new iteration offers a plethora of advanced features and capabilities that were previously unavailable, including machine learning, …
Depending on your social media goals, the approach you take in creating posts may differ slightly. It’s important to consider what you hope to achieve through your online presence. Are you aiming to build a personal brand or promote a business? Do you want to engage with a specific audience or reach a wider demographic? …
The future of mortgage marketing is digital. Gone are the days when you have to list your business on yellow pages or pay for print ads to get your brand seen by your target customers. In this digital age, people can easily find businesses with just a few clicks of a button. This online transformation …
About 80% of businesses are using social media to promote themselves. With roughly 3.7 billion social media users all over the world, companies need to be present on at least one platform. For insurance companies, social media can be a lead generation and sales tool. If companies implement the best and most-effective online marketing practices, …
With the advancement of technology, more people are now doing internet searches instead of driving to banks and financial institutions to apply for mortgage loans. This digital transformation allows mortgage lenders to reach more customers. Thanks to the power of websites and social media, their business is just a few clicks away. Loan officers who …
In the highly competitive B2B industry, identifying the best and most-effective lead generation strategies is crucial. Most businesses are exploring ways how they will be able to reach their target audience, grab their attention, and convert them into paying customers. One of these marketing strategies is B2B appointment setting where a dedicated sales department does …
“When should I redesign my website?” That is one of the top questions we are asked by prospective & current clients. Truthfully, the answer isn’t that simple. The average lifetime of a website is 2-3 years. Some websites may need to be redesigned less than a year after being built; Others will make it nearly …
It’s not a secret that running paid ads online is a crucial marketing puzzle piece of a thriving business, but how can you be sure that you’re boosting ad performance and maximizing your return on investment? In our years of experience, we’ve found that there are a few non-negotiable best practices to follow for maximum …
With the proliferation of content and social media platforms, audiences now have more options than ever for where and how to engage with brands. However, with this increased engagement comes to the need for organizations to stay on top of their game to be heard above the din. And to achieve this, brands need to …
Over the years, sales and marketing have faced a huge transition. Buyers and clients are turning to technology for easy and efficient purchases of products and services. In addition, over 80% of customers conduct online research before purchasing any item. The statistic shows why it is necessary to develop a strong online presence, give knowledge …