“When should I redesign my website?”
That is one of the top questions we are asked by prospective & current clients. Truthfully, the answer isn’t that simple. The average lifetime of a website is 2-3 years. Some websites may need to be redesigned less than a year after being built; Others will make it nearly 7 years and only need a few tweaks to keep it up to date.
The question of when to redesign your website should not be based on the number of years. It should be made based on how it is performing according to current industry standards.
Here are 5 glaringly obvious signs it may be time to redesign your website:
#1 No or Less than Average Conversions
The greatest sign that your website needs a massive overhaul is that it’s not providing conversions. When web visitors aren’t buying your products/services, opting into your offers, or filling out your contact forms, there’s a problem. More than likely – the problem is your website.
Below are some of the most common reasons for conversion issues:
- Non-mobile-responsive website
- It isn’t user-friendly
- Messaging isn’t clear
- Difficult or impossible to fill out forms
- Broken links
#2 Lacking Basic On-Page SEO
In order to rank on websites such as Google, Bing, and other search engines, your site must have basic on-page search engine optimization (SEO).
Every page on your website needs a title tag that describes the focus of the page. Title tags are clickable headlines that are displayed on search engine results pages. Having accurate title tags is vital for SEO.
Other necessary on-page SEO features to include on your website include:
- Meta descriptions
- H1 headings on every page consistent with the title tag
- Keyword-rich URL links
- File names that are keyword-friendly
- Alt text attributes for images
#3 Slow Load Time
It’s no secret that consumers today are impatient and have become accustomed to instant gratification. Because of that, you are likely to lose a good bit of your web traffic if your website loads in more than 3 seconds.
A recent Kiss Metrics report showed that:
- 47% of web visitors expect a load time of 2 seconds or less
- 40% of visitors will leave a website that takes more than 3 seconds to load
- A delay of more than 1 second when a user clicks a button can result in a 7% reduction in conversions
- The longer your website takes to load, the greater potential that your web visitors will leave your site to find a faster one.
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