What is Click Fraud? Click fraud is when competitors manually click on your pay per click advertising campaigns to increase your marketing costs. This malicious and widespread practice also damages your advertising plan by running through your weekly budget earlier in the week than you had planned. Click fraud also increases your costs because campaigns …
We’re excited to share that as of Q2, 2019 our Client Advisory Board is back! The vision for SearcherMagnet CAB 2.0 is to be THE definitive authority on online lead generation, as it pertains to advertising, marketing, sales and success, stemming directly from our all-new, inside-out, totally revamped, client-results-driven brand. A lucrative exclusive to SearcherMagnet …
The holidays are upon us! Here at SearcherMagnet, we like to find ways to celebrate. Many business owners are forced to look at this time of year with a sense of dread, because in addition to the holidays, it’s about time to close the books for the year, and that means evaluating your upcoming tax …
I want to tell you about an expensive trade show marketing experiment we did. We learned: Exhibiting at a conference only provides brand awareness to your partners and competition. Most of the contacts were competitors or vendors. If it was a qualified contact, it was almost always not the idea point of contact. To get …
In highly competitive industries, it’s simply not enough to have a beautifully designed and expertly developed landing page. There are many psychological traits that your audience has that are very hard to measure and design for if you don’t know about them. At SearcherMagnet our whole philosophy is that results can be best achieved through …
Have you ever wondered how AdWords coaching can help you realize the ROI performance that you desire on your AdWords account? Effective AdWords coaching works no different than professional sports, such as the role of the coach in the NBA or NFL. A good coach is patient, methodical, a great trainer, and highly knowledgeable and …
Adwords analysis is the basis for all Adwords optimization. Adwords analysis is heavily based on reporting features. When starting Adwords analysis, there is one thing to keep in mind: What is the goal of the analysis? Are you trying to achieve lower cost? Is it to measure Adwords against objectives? Whatever the goal, it’s important …
The point of website optimization is to increase conversion rates. Similarly to optimizing a landing page, website AB optimization involves exhausting testing. It involves marketing tests across a few different areas. The first of which is split testing, also known as AB testing. How does one go about split or AB testing their website? Different …
How do you define an Adwords Expert? Many people are looking to start or grow an online business, receive an Adwords coupon in the mail, sign up for Adwords, set a budget, and watch the money vaporize. It only takes one or two lessons from Google Adwords mercilessly eating your budget to search for an …
Deciding which Adwords management agency is right for your business is not a simple task. There are many options available to you. You can choose one that is local, one that is in the US, or overseas. They may have many different specialties and backgrounds. How do they bill? Here are some objective criteria to …