We’re excited to share that as of Q2, 2019 our Client Advisory Board is back! The vision for SearcherMagnet CAB 2.0 is to be THE definitive authority on online lead generation, as it pertains to advertising, marketing, sales and success, stemming directly from our all-new, inside-out, totally revamped, client-results-driven brand. A lucrative exclusive to SearcherMagnet …
The holidays are upon us! Here at SearcherMagnet, we like to find ways to celebrate. Many business owners are forced to look at this time of year with a sense of dread, because in addition to the holidays, it’s about time to close the books for the year, and that means evaluating your upcoming tax …
I want to tell you about an expensive marketing experiment I did with no results. We learned: Exhibiting at a conference only provides brand awareness to your partners and competition. Most of the contacts were competitors or vendors. If it was a qualified contact, it was almost always not the idea point of contact. To …
In highly competitive industries, it’s simply not enough to have a beautifully designed and expertly developed landing page. There are many psychological traits that your audience has that are very hard to measure and design for if you don’t know about them. At SearcherMagnet our whole philosophy is that results can be best achieved through …
Have you ever wondered how Adwords coaching can help you realize the ROI performance that you desire on your Adwords account? Effective Adwords coaching works no different than professional sports, such as the role of the coach in the NBA or NFL. A good coach is patient, methodical, a great trainer, and highly knowledgeable and …
Adwords analysis is the basis for all Adwords optimization. Adwords analysis is heavily based on reporting features. When starting Adwords analysis, there is one thing to keep in mind: What is the goal of the analysis? Are you trying to achieve lower cost? Is it to measure Adwords against objectives? Whatever the goal, it’s important …
The point of website optimization is to increase conversion rates. Similarly to optimizing a landing page, website AB optimization involves exhausting testing. It involves marketing tests across a few different areas. The first of which is split testing, also known as AB testing. How does one go about split or AB testing their website? Different …
A landing page is hands down the most effective way to showcase your product or service and convey its unique value to the user or customer. A landing page is distinct and separate from your website. For continuity, it can share the same overall design, layout and branding, but generally has copy, video, and/or calls to action …
How do you define an Adwords Expert? Many people are looking to start or grow an online business, receive an Adwords coupon in the mail, sign up for Adwords, set a budget, and watch the money vaporize. It only takes one or two lessons from Google Adwords mercilessly eating your budget to search for an …
Have you ever struggled to find the correct Adwords report, or seen negative performance in Adwords, or logged into your Adwords account to change something only to be presented with a bewildering array of options? Many of our clients have these problems, and either spend precious hours trying to figure it out themselves, or in …