Google Analytics (GA) has been a powerful tool for businesses, enabling them to track and analyze website traffic as well as user behavior. In October 2020, Google introduced the next generation of GA: Google Analytics 4 (GA4). This new iteration offers a plethora of advanced features and capabilities that were previously unavailable, including machine learning, …
Depending on your social media goals, the approach you take in creating posts may differ slightly. It’s important to consider what you hope to achieve through your online presence. Are you aiming to build a personal brand or promote a business? Do you want to engage with a specific audience or reach a wider demographic? …
About 80% of businesses are using social media to promote themselves. With roughly 3.7 billion social media users all over the world, companies need to be present on at least one platform. For insurance companies, social media can be a lead generation and sales tool. If companies implement the best and most-effective online marketing practices, …
With the advancement of technology, more people are now doing internet searches instead of driving to banks and financial institutions to apply for mortgage loans. This digital transformation allows mortgage lenders to reach more customers. Thanks to the power of websites and social media, their business is just a few clicks away. Loan officers who …
Many companies have invested a significant amount in online marketing campaigns to reach many customers for profit maximization. The return on investment plays a crucial part in a business deciding whether to continue with the marketing. What is ROI? Return on investment is a probability metric used to estimate the profitability of an investment. The …