If you are a successful mortgage broker, you probably commit a reasonable percentage of your revenue to marketing and advertising. However, unless you are properly using the power of the Internet, and especially local-oriented strategies, you aren’t getting the full bang for your buck. You probably read a lot in your trade magazines and other …
If online visibility is essential to your business success, you know effective advertising in the Internet world is an increasingly complex challenge. There is a constantly evolving sophistication of online marketing tools. This makes it virtually impossible for the average business person to fully utilize and leverage these capabilities. As a result, most successful and …
If you are looking for a way to generate traffic to your website, paid advertising is worth your consideration. There are numerous paid advertising methods and the most effective are the ones offered through online services. While SEO and website content is important, these strategies don’t generate nearly the same traffic as online ads. Ad …
What is AdWords? AdWords is Google’s advertising platform that lets businesses reach new customers by providing users with your information when they search for related terms. This means that your ad is displayed to people who are already looking for similar products or services to what you offer, giving you the power to target your …
Using Google’s online advertising medium AdWords as a marketing tool to increase sales requires a bit of strategy. Why terms such as Ad Rank and Quality Score are important to your online campaign are good to understand in this highly competitive marketplace. Google AdWords if used effectively will yield the desired results. Where You Stand …
In order to gain a deeper understanding of internet advertising, it’s necessary to dig into some detail on the process. What makes some internet advertising projects outperform all the rest in terms of client satisfaction, ranking, and overall ROI? It helps to have a well-designed product from the start, good communication between the advertising agency …
Scroll or Skip to Infographic If you’re a successful internet advertising company, you know that regardless of any other factors, there is one thing that always remains true: Adwords is King. In the last decade and a half, Google has grown Adwords from a small, highly misunderstood service, to being one of the largest and …