Investing in Google AdWords is an excellent way to connect with potential customers, no matter what kind of business you run or products you sell. With AdWords you only pay when your advertisement is clicked, so most of the time a click represents a potentially interested customers. But what happens when someone accidentally clicks on …
Although Google has put in place sophisticated detection systems for invalid clicks in paid search, it’s still critical to understand what they are and the precautions you can take to filter out these clicks before they show up in your data. Invalid clicks in Google ads are illegitimate, unintentional clicks that result from malicious software. …
AdWords consultants know that the world of online advertising is never constant — it is not set in stone. You cannot expect ad auctions, competing advertisers, AdWords budget coverage, and even web queries to remain the same regardless of the efforts exerted by your chosen AdWords team. To keep up with these inevitable changes, Google …
To continue providing useful and strategic online advertising products to local home service service providers, Google has finally rolled out its Home Service Ads to 18 new locations in the last quarter of 2017. Adwords experts and Adwords consultants should be glad to know that the new locations include Boston, MA; Dallas, TX; Detroit, MI; …
So you’re done with the tedious research work for your PPC campaign or PPC Ads. By now, you may already have your campaign specifics put together by an Adwords consultant. Does the hard work end there? No, it doesn’t! In fact, you’re just starting. With gruesome keyword research, budget, target market, Adwords CTR and other …
To the outside observer, it may seem that the pay per click platform is an enormous playground. But while you can indeed experiment and work around different types of display ads with just a few clicks, the reality is that display ads pull a lot of weight in your digital marketing plan. As such, even …
Google AdWords has become a major hit among businesses that want to explore paid online advertising. The lead generation possibilities it offers make it so. But despite the potentials of this platform, you should know that it will take more than creating a Google AdWords account (and running ads on the fly!) to seal its …
With the right ads, you can tap the right customer at the right time. This is how we explain the value of PPC in a nutshell. If you’re interested in starting a PPC campaign for your business, one of the first things a PPC consulting agency will ask you to do is to review a …
What’s the deal with AdWords expanded text ads? Well, the standard AdWords text ad with Headline, Description line 1, and Description Line 2 is going away permanently as of October 26th. It’s replaced with a more mobile friendly format with 2 headlines and a longer description. Essentially unchanged since 1999, the standard text ad is …
The question everyone wants to know is what are Adwords consultant fees? Adwords consultant fees vary wildly. The most popular way for an Adwords consultant, as opposed to an Adwords agent, to charge for consultation is a fixed hourly rate. This type of Adwords consultant is very simple and straightforward. It is decided how many …