To continue providing useful and strategic online advertising products to local home service service providers, Google has finally rolled out its Home Service Ads to 18 new locations in the last quarter of 2017. Adwords experts and Adwords consultants should be glad to know that the new locations include Boston, MA; Dallas, TX; Detroit, MI; Houston, TX; Miami, FL; Riverside/San Bernardino, CA; Baltimore, MD; Charlotte, NC; Cincinnati, OH; Denver, CO; Las Vegas, NV; Minneapolis-St. Paul, MN; Orlando-Daytona Beach-Melbourne, FL; Pittsburgh, PA’ Portland, OR; San Antonio, TX; St. Louis, MO; and Tampa-St Petersburg (Sarasota) FL. To appreciate this news to a greater extent, let us first discuss what HSA is.
Google Home Service Ads: An Overview
As the name suggests, HSA are ads about plumbers, locksmiths, electricians, painters, house cleaners, and handymen which are found at the top of Google’s local search results. Technically, HSA is different from PPC optimization. However, both share a similar workflow.
If you ask your pay per click consultant, they will tell you this very same thing: Google sets a stringent qualifying criteria for local advertisers who wish to have their ads featured in HSA. They will check the background, insurance, and license, as well as the overall quality of the brand, before allowing it to be featured on HSA. In return, the local advertisers will get guaranteed badge, access to the Home Service app and premium promotion, among others.
As Google gives local advertisers more avenues to advertise, the positive effect of this product to consumers is also invaluable. Through HSA, consumers will ease through the process of sourcing and booking home service providers on demand online.
What’s the next step for local advertisers like you? Two things. First, ask your marketing manager to get you registered before your competitors beat you to it. Next, coordinate with your PPC consultant. While PPC optimization is different from HSA, both follow a similar process for bidding and ad management. This means your AdWords consultant is the best person to monitor and deploy Home Service Ads.
SearcherMagnet ardently supports local advertisers who want to reach out to their target customers. Interested in Google Home Service Ads? Talk it out with our AdWords experts today. Click here for a free consultation.
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