Advertising

Pay Per Click advertising is a efficient and cost effective means of reaching your consumer and can be a successful opportunity to, not only increase your sales, but elevate product exposure and increase brand loyalty. However, it takes a comprehensive approach to Pay Per Click advertising management in order to accomplished the desired results. Just as with …

Pay Per Click fraud represents a serious cost to both publishers and advertising network providers. No only can thousands of advertising dollars be effected but corporate goodwill and public perception can also be damaged due to PPC Click Fraud. Therefore it is essential for any party engaging in PPC advertising methodologies to employ proper techniques …

Since Google changed online advertising forever when it introduced Google AdWords in 2000, this form of advertising has become increasingly important to many businesses. The flexibility and power of AdWords make them an ideal solution for targeting potential customers, especially in local markets. Increasingly Complex Process However, as AdWords has grown into an increasingly popular …