Even if the cost of your keywords isn’t especially high, having the competition click on them strategically can significantly reduce the effectiveness of your advertising program – especially if you are targeting a slew of such words. Click fraud is, in general, a costly issue, with businesses losing more than $7 billion every single year …
Investing in Google AdWords is an excellent way to connect with potential customers, no matter what kind of business you run or products you sell. With AdWords you only pay when your advertisement is clicked, so most of the time a click represents a potentially interested customers. But what happens when someone accidentally clicks on …
Although Google has put in place sophisticated detection systems for invalid clicks in paid search, it’s still critical to understand what they are and the precautions you can take to filter out these clicks before they show up in your data. Invalid clicks in Google ads are illegitimate, unintentional clicks that result from malicious software. …
With pay-per-click (PPC) advertising, you should gain cost-effective, efficient marketing. You only pay when someone clicks your ad. Still, you may worry about paying for clicks that don’t help you. Competitors might overload your ads, or malicious software can flood you with clicks. AdWords calls these invalid clicks (for fake clicks) and bot clicks. …
Are you just not getting the desired results from PPC? Should you be concerned, about what, and how much? These are questions only you can answer, but we can offer recommendations based on our experience. Prior to undertaking the SearcherMagnet audit and and switching to SearcherMagnet, our clients had one of the following high level …
During my time as VP of Marketing at Reverse Mortgage Solutions, my primary goal was to build and scale our sales organization. We had seen a dip off in TV lead generation, and we needed to get into the digital space. With the help of Aaron and his team at SearcherMagnet, we went from 11 …
With the right ads, you can tap the right customer at the right time. This is how we explain the value of PPC in a nutshell. If you’re interested in starting a PPC campaign for your business, one of the first things a PPC consulting agency will ask you to do is to review a …
What’s the deal with AdWords expanded text ads? Well, the standard AdWords text ad with Headline, Description line 1, and Description Line 2 is going away permanently as of October 26th. It’s replaced with a more mobile friendly format with 2 headlines and a longer description. Essentially unchanged since 1999, the standard text ad is …
The question everyone wants to know is what are Adwords consultant fees? Adwords consultant fees vary wildly. The most popular way for an Adwords consultant, as opposed to an Adwords agent, to charge for consultation is a fixed hourly rate. This type of Adwords consultant is very simple and straightforward. It is decided how many …
Pay Per Click advertising is a efficient and cost effective means of reaching your consumer and can be a successful opportunity to, not only increase your sales, but elevate product exposure and increase brand loyalty. However, it takes a comprehensive approach to Pay Per Click advertising management in order to accomplished the desired results. Just as with …