So you’re done with the tedious research work for your PPC campaign or PPC Ads. By now, you may already have your campaign specifics put together by an Adwords consultant. Does the hard work end there? No, it doesn’t! In fact, you’re just starting. With gruesome keyword research, budget, target market, Adwords CTR and other ways to improve CTR out of the way, you should now move forward with the next step: writing your ads. From an outsider’s perspective, it may seem quite easy to waltz through the PPC copywriting process. But PPC experts know better. They are fully aware that there is a lot more to coming up with an effective PPC ad than meets the eye. Here are some of the basics:
Match ads with your value proposition.
Customers typically search the internet to find specific solutions to their problems. Propose these solutions to them in your ad copy. Tell them exactly what your business can offer and why your products and services are better than your competitors. When your ads resonate with your unique value proportion, you have better chances of being found when your customers type in their online queries.
Create a sense of urgency.
The best way to get your customers to take an action is to present a good offer that will no longer be available after a certain period. When you add a tinge of urgency in your PPC ads, your customers will put more value to your offer. In turn, this will lead to more clicks and eventually, more conversions.
Put customer’s fears to rest.
In some instances, the reason customers hesitate to patronize a product or service is because of the risks associated with your brand. This could mean they are not yet ready to trust a new brand or they have previously heard negative feedback about your business. To help allay these initial fears, you can try providing special offers to help put their minds at ease such as free shipping, satisfaction guarantees, and the like.
End with a strong and compelling CTA.
Your CTA may be just a short one-liner, but if it is powerful enough, it can make a huge impact on the effectiveness of your PPC ads. Here’s a tip: When writing a CTA, do away with the fluff and give them instructions using clear and concise language.
Creating effective PPC ads is both an art and a science. As soon as you’re done with the technicalities involved in setting up your account, the next thing to scratch off your list is the ad copy. Remember to keep it relevant, focused, and concise. Anything less might not yield satisfactory outcomes.
Do you understand the nitty-gritty ways in which an AdWords consultant develops PPC campaigns? Are AdWords CTR and other ways to improve CTR familiar to you? Do you even have a functional digital marketing strategy that drives the right traffic and converts leads into customers? If you answer no to these questions, now might be the best time to seek a clearer marketing direction from SearcherMagnet founder Aaron Opfell. Click here to book an appointment.
