An effective marketing strategy is vital for firms because no business can grow without a consumer market. Therefore, entrepreneurs should tell the difference between their products or services and those of their competitors and why they should be considered. What is a Marketing Strategy? An effective marketing strategy defines an extensive plan put together to …
Technology advancements have affected businesses from all over the world. As a result, institutions focus on digital marketing to generate more leads and find clients. Today, the competition is much greater than before, and any business that has not taken the digital advertising path is no match for the institutions that have used the digital …
Boosting revenue with paid ads is a company’s road map to dominating online marketing platforms. You can expose your brand and products to numerous potential customers by using keywords describing your products and services, and be aided by traditional marketing tactics such as word of mouth marketing. You can always display ads on major search …
Outsourcing is a business strategy that allows you to outsource some of the tasks required by your business to a third-party company. Outsourcing provides you with a flexible workforce while allowing you to focus on important business issues. What is outsourcing your website update? Outsourcing your website update is giving out contracts of a business …
What is a Marketing Plan? A marketing plan is a strategic road map for bringing a product or service to potential customers. It takes extensive research and strategic thinking to come up with an effective marketing plan. Marketing plans are a straightforward playbook that business owners use to outline advertising strategies that could generate leads …
It’s been a year since we’ve seen such a major shift in the SEO landscape. Google has made major changes to its algorithm, the biggest being the demotion of long-standing major ranking factors such as “domain authority” and “expert-babble.” At the same time, they’ve added new and exciting ranking factors like “mobile-friendliness,” “user experience,” and …
No channel is as accountable as PPC advertising with regards to marketing spend ROI. Formulating effective Google Ad landing pages is critical for greater volume of conversions and better ROI. Creating a landing page that facilitates your overall PPC campaign is never an easy task. A well-strategized and optimized PPC campaign is only half the …
What is Click Fraud? Click fraud is when competitors manually click on your pay per click advertising campaigns to increase your marketing costs. This malicious and widespread practice also damages your advertising plan by running through your weekly budget earlier in the week than you had planned. Click fraud also increases your costs because campaigns …
Even if the cost of your keywords isn’t especially high, having the competition click on them strategically can significantly reduce the effectiveness of your advertising program – especially if you are targeting a slew of such words. Click fraud is, in general, a costly issue, with businesses losing more than $7 billion every single year …
Investing in Google AdWords is an excellent way to connect with potential customers, no matter what kind of business you run or products you sell. With AdWords you only pay when your advertisement is clicked, so most of the time a click represents a potentially interested customers. But what happens when someone accidentally clicks on …