So you’re done with the tedious research work for your PPC campaign or PPC Ads. By now, you may already have your campaign specifics put together by an Adwords consultant. Does the hard work end there? No, it doesn’t! In fact, you’re just starting. With gruesome keyword research, budget, target market, Adwords CTR and other …
To the outside observer, it may seem that the pay per click platform is an enormous playground. But while you can indeed experiment and work around different types of display ads with just a few clicks, the reality is that display ads pull a lot of weight in your digital marketing plan. As such, even …
Google AdWords has become a major hit among businesses that want to explore paid online advertising. The lead generation possibilities it offers make it so. But despite the potentials of this platform, you should know that it will take more than creating a Google AdWords account (and running ads on the fly!) to seal its …
With the right ads, you can tap the right customer at the right time. This is how we explain the value of PPC in a nutshell. If you’re interested in starting a PPC campaign for your business, one of the first things a PPC consulting agency will ask you to do is to review a …
What’s the deal with AdWords expanded text ads? Well, the standard AdWords text ad with Headline, Description line 1, and Description Line 2 is going away permanently as of October 26th. It’s replaced with a more mobile friendly format with 2 headlines and a longer description. Essentially unchanged since 1999, the standard text ad is …
In highly competitive industries, it’s simply not enough to have a beautifully designed and expertly developed landing page. There are many psychological traits that your audience has that are very hard to measure and design for if you don’t know about them. At SearcherMagnet our whole philosophy is that results can be best achieved through …
Have you ever wondered how AdWords coaching can help you realize the ROI performance that you desire on your AdWords account? Effective AdWords coaching works no different than professional sports, such as the role of the coach in the NBA or NFL. A good coach is patient, methodical, a great trainer, and highly knowledgeable and …
Adwords analysis is the basis for all Adwords optimization. Adwords analysis is heavily based on reporting features. When starting Adwords analysis, there is one thing to keep in mind: What is the goal of the analysis? Are you trying to achieve lower cost? Is it to measure Adwords against objectives? Whatever the goal, it’s important …
The point of website optimization is to increase conversion rates. Similarly to optimizing a landing page, website AB optimization involves exhausting testing. It involves marketing tests across a few different areas. The first of which is split testing, also known as AB testing. How does one go about split or AB testing their website? Different …
How do you define an Adwords Expert? Many people are looking to start or grow an online business, receive an Adwords coupon in the mail, sign up for Adwords, set a budget, and watch the money vaporize. It only takes one or two lessons from Google Adwords mercilessly eating your budget to search for an …