We’re excited to share that as of Q2, 2019 our Client Advisory Board is back! The vision for SearcherMagnet CAB 2.0 is to be THE definitive authority on online lead generation, as it pertains to advertising, marketing, sales and success, stemming directly from our all-new, inside-out, totally revamped, client-results-driven brand. A lucrative exclusive to SearcherMagnet …
The holidays are upon us! Here at SearcherMagnet, we like to find ways to celebrate. Many business owners are forced to look at this time of year with a sense of dread, because in addition to the holidays, it’s about time to close the books for the year, and that means evaluating your upcoming tax …
I want to tell you about an expensive trade show marketing experiment we did. We learned: Exhibiting at a conference only provides brand awareness to your partners and competition. Most of the contacts were competitors or vendors. If it was a qualified contact, it was almost always not the idea point of contact. To get …
During my time as VP of Marketing at Reverse Mortgage Solutions, my primary goal was to build and scale our sales organization. We had seen a dip off in TV lead generation, and we needed to get into the digital space. With the help of Aaron and his team at SearcherMagnet, we went from 11 …
In many ways, using the internet is like a battle. Whether a soldier shoots a gun or a pilot drops a bomb, they have an intended target that they want to hit. Rather than weapons, in most cases, people use search engines to locate their intended targets. The websites that provide the most apparent and …
One of the top uses for business loan proceeds is funding marketing. But however you intend to use the funds, it can be confusing and difficult to tell the different financing types apart. So we’ve compiled some of the top funding sources by type of funding. These companies offer the kind of cash infusion that …
As expected, you will need to fine tune your strategy once in awhile to make sure that it is still on par with your business needs. After all, it takes time, effort, experience, and technical acumen to create and implement the digital marketing strategy that effectively promotes your brand online and addresses its main points. …
This may not be common knowledge but we assure you that it’s true. Web layout does affect conversions. It has a huge impact on website conversion rate optimization. If your direct response website looks outdated, visitors will likely think that your products and services are not at par with modern standards. They will also begin …
AdWords consultants know that the world of online advertising is never constant — it is not set in stone. You cannot expect ad auctions, competing advertisers, AdWords budget coverage, and even web queries to remain the same regardless of the efforts exerted by your chosen AdWords team. To keep up with these inevitable changes, Google …
To continue providing useful and strategic online advertising products to local home service service providers, Google has finally rolled out its Home Service Ads to 18 new locations in the last quarter of 2017. Adwords experts and Adwords consultants should be glad to know that the new locations include Boston, MA; Dallas, TX; Detroit, MI; …